Ah yes, the ever-elusive first page. Better yet… above the fold on the first page. The fortunate few that achieve first page rankings for their primary search terms on the major search engines can attest, it's a gold mine! Silverback Marketing has the rare combination of experience, knowledge, and the tools necessary to harness the massive power of organic search.

Our team of white-hat search engine optimization specialists has routinely and repeatedly succeeded in generating above-the-fold first page rankings for some of the Internet's most competitive terms and most recognizable brands. Collectively, our search engine optimization team has more than 40 years of combined experience. We know what it takes to win and we'll gladly show you the way.

Organic search engine results are driven by complex algorithms designed to examine web pages and determine the most relevant web pages with respect to search queries. While the algorithms that determine search engine rankings are complex, the steps required to address them are relatively straight forward.

The attributes that determine rankings can be classified into two basic categories; "on-page factors" and "off-page factors". In the most basic sense, on-page factors have to do with attributes within your web site and off-page factors have to do with attributes that occur outside of your web site that affect your site’s ability to rank on the search engines. In a way, on-page factors tell the engines what you think of yourself, while off-page factors tell the engines what the Internet at large thinks of you.

On-Page Optimization Factors

The on-page search engine optimization process begins with a thorough evaluation of your web site’s overall search engine friendliness. During this process we assess site architecture and other critical on-site factors that may impact how the search engines are able to crawl, index and rank your website.

We will then begin the process of researching and selecting appropriate keywords to incorporate into the various html elements of your web pages such as the title tags, meta tags, H1 tags, ALT tags, body content, etc. Addressing these elements enables the search engines to categorize your web pages appropriately within their index for your targeted keyword terms.

Search Engine Optimization Process
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Off-Page Optimization Factors

Off-page factors have to do with the quantity and quality of incoming links from external web pages. The algorithms that determine search engine rankings depend heavily on external linking in assessing the authority or trustworthiness of web sites. In turn, sites that have achieved "authority status" end up ranking on the first page for highly competitive search terms.

At Silverback Marketing, we believe that quality trumps quantity in developing your site's authority status with the search engines through external link acquisition. We have developed a war chest of customizable Link Building Services designed to overcome competitive barriers and win the all important link popularity contest.

We offer a broad range of customizable link building services designed to improve your link popularity and increase your rankings. Services include Traditional Link Building Campaigns, Link Advertising Campaigns, Link Baiting, Article and Press Release Distribution, and Directory Submission Services.