Online Marketing Solutions

Silverback Marketing brings a well-balanced and synergistic set of online marketing solutions to the table. We’re best known for our search engine marketing services, but our core competencies also include Affiliate Marketing, Online Reputation Management, Social Media Marketing, and Web Design & Development.

The great promise of Internet marketing has long been tied to its inherent measurability. In many respects, that day has arrived. Analytics and empirical analysis are deeply rooted in the core methodologies of our firm. We understand how to isolate, organize, and interpret critical marketing data to design and execute successful online marketing campaigns.

We have provided a list of our core services with brief descriptions below. While we certainly don’t pretend to be all things to all clients, the services we provide are focused, synergistic and effective. Feel free to drill down a bit further and by all means please contact us if we can be of any further assistance.

Search Engine Marketing

Simply put, Search Engine Marketing is the lifeblood of our organization. Our team of “white hat” Search Engine Optimization and Paid Search consultants has literally worked together for the better part of ten years providing consulting services and hands on training for some of the Internet’s most recognizable brands.

We provide search engine marketing services for B2B and B2C companies, individuals, non-profits, and government organizations. We have experience in most vertical markets including ecommerce, education, entertainment, financial services, legal, online dating, online publishers, real estate, social media, software, travel, and a slew of other markets.

Link Building

The algorithms that determine search engine rankings depend heavily on linking to assess the authority or trustworthiness of websites. In turn, sites that have achieved significant “authority status” or “link popularity” ultimately have an easier time ranking on the first page for highly competitive search terms than those site that have not.

Silverback Marketing offers a broad range of customizable link building services including Traditional Link Building Campaigns, Editorial Link Building, Link Baiting, and Article & Press Release Syndication. Let us show you how “the rising tide of link building raises all ships”.

Social Media Marketing

The Web 2.0 movement has given birth to a huge population of social media websites that facilitate user generated content and support for the creation of user profiles. The emergence of social media is forcing many brands to challenge previous assumptions and recalibrate the way they market.

Leveraged correctly, your social media presence can simultaneously enhance your audience reach, bolster your link popularity, protect your brand, and drive qualified, relevant traffic to your web site. Silverback Marketing will work with your team to develop customized social media marketing campaigns that align with your brand personality and marketing goals while engaging the social media networks that exist around your brand.

Online Reputation Management

With “Google it” becoming as synonymous with Internet search as Kleenex is to facial tissue, it is becoming increasingly important to protect your brand and your company’s reputation on the Internet’s leading search engines. With all the effort required to build a favorable brand image, it’s hard to fathom how few companies have actually deployed strategies to ensure the integrity of their brand.

Our Online Reputation Management strategy is a simple one… “eliminate and/or displace negative listings with favorable ones”. Silverback Marketing will assess your situation and develop a customized strategy to leverage our search engine optimization, social media marketing, and web development capabilities to assist you in creating a war chest of web assets designed to saturate the search engine listings for your brand sensitive search terms.

Web Design and Development

With thousands web design firms and creative agencies vying for your business, the process of selecting a web design and development firm can be an arduous task. In evaluating vendors it can be very difficult to gauge potential quality and make a decision on which firm is the best fit for your project.

Silverback Marketing offers boutique-style web design and creative solutions for businesses large and small. Our design approach focuses on usability and accessibility, so you can expect a clean and professional looking design that stands apart from the competition. We make sure to follow the latest web standards when creating our websites, so you can rest assured that in the future your site will be easy to operate and maintain.

And oh yeah… did we mention our bread and butter service is search engine optimization? Each of the web sites we produce are completely optimized for natural search by our best of breed search engine optimization team before your new site is launched.