Paid Search Marketing

Paid search engine marketing is clearly one of the most cost effective and scalable forms of online marketing today.  Where else does your target audience place itself directly in the path of your call-to-action with such ease and regularity? Managed effectively, paid search can be a tremendously profitable and successful platform. Managed ineffectively, paid search can be a black hole for marketing dollars.

As a recognized leader in paid search, Silverback Marketing possesses the resources and proprietary tools necessary to design, manage, and optimize your paid search initiatives cost effectively.  Our Google Adwords and Microsoft adCenter Certified paid search engine marketing team is equipped with world-class bid management software and other proprietary technologies that enable them to proactively manage and optimize profitable search engine marketing campaigns at scale.  We can optimize for any business goal – including ROI, lead generation, or branding.

Whether you are looking to start a campaign from scratch or optimize the performance of an existing campaign, Silverback Marketing will work with you to develop and execute a customized strategy that aligns your paid search initiatives with your corporate KPI’s to maximize the performance of this mission critical channel.  Our paid search service offerings and areas of expertise include the following:

  • Comprehensive Campaign Management
  • Data-driven Campaign Optimization
  • Custom Landing Page/Ad Copy Development, Testing, and Optimization
  • Competitive Analysis and Monitoring
  • Google Product Listing Ads (PLAs) Campaign Management
  • Call Tracking Integration and Optimization
  • Dedicated Account Management

Beyond Paid Search

As the paid search marketing channel has evolved and matured, it has extended its reach beyond just keyword-based search.  As a result, new intent-based marketing channels have emerged that provide online marketers new outlets that extend beyond the search engines themselves.  As this channel has evolved, Silverback Marketing has evolved to meet this new set of challenges.  To that end, Silverback Marketing works with its customers to develop and execute customized strategies designed to cost-effectively maximize their online presence beyond the search engines.

Service Offerings:

  • Content Network Campaign Management and Optimization
  • Google Remarketing
  • Facebook Ads
  • Linkedin Ads