Search Engine Optimization Services
Ah yes, the ever-elusive first page. Better yet… above the fold on the first page. The fortunate ones that achieve first page rankings for their primary search terms on the major search engines can attest, it’s a gold mine! Silverback Marketing’s world class search engine optimization services offer a rare combination of experience, knowledge, and access to the tools necessary to harness the massive power of organic search for your business.
Our team of white-hat search engine optimization (SEO) specialists has routinely and repeatedly succeeded in generating above-the-fold first page rankings for some of the Internet’s most competitive terms and most recognizable brands. Collectively, our search engine optimization team has more than 40 years of combined experience. We know what it takes to win and we’ll gladly show you the way.
Organic search engine results are driven by complex relevancy algorithms designed to examine web page content to determine the most relevant web pages with respect to individual keyword inquiries. While the algorithms that determine search engine rankings are complex, the steps required to address them are relatively straight forward.
The attributes that determine rankings can be classified into two basic categories; “on-page factors” and “off-page factors”. In the most basic sense, on-page factors have to do with attributes within your web site and off-page factors have to do with attributes that occur outside of your web site that affect your site’s ability to rank on the search engines. In a way, on-page factors tell the engines what you think of yourself, while off-page factors tell the engines what the Internet at large thinks of you.
On-Page Optimization Factors
The on-page search engine optimization process begins with a thorough evaluation of your web site’s overall search engine friendliness. During this process we leverage proprietary technology to simulate the search engine crawler process in order to assess site architecture and other critical on-site factors that may impact how the search engines are able to crawl, index and rank your website.
We will then begin the process of researching and selecting appropriate keywords to incorporate into the various html elements of your web pages such as the title tags, meta tags, H1 tags, ALT tags, body content, etc. Addressing these elements enables the search engines to categorize your web pages appropriately within their index for your targeted keyword terms.
Search Engine Optimization Process
Off-Page Optimization Factors
Off-page factors have to do with the quantity and quality of incoming links from external web pages. The algorithms that determine search engine rankings depend heavily on external linking in assessing the authority or trustworthiness of web sites. In turn, sites that have achieved “authority status” end up ranking on the first page for highly competitive search terms.
At Silverback Marketing, we believe that quality trumps quantity in developing your site’s authority status with the search engines through external link acquisition. We have developed a war chest of customizable link building services designed to overcome competitive barriers and win the all important link popularity contest.
We offer a broad range of customizable link building services designed to improve your link popularity and increase your rankings.
Link Building Services include:
Web-based Project Management
Every Silverback client is provided access to a web-based project extranet. The extranet enables centralized group communication, scheduling, time tracking, task assignments, project milestones, file sharing, and a forum to post messages and gather feedback.
Contact your SIlverback Marketing representative to learn more about our comprehensive SEO Consulting Services and Link Building capabilities today!
Our Search Engine Marketing Services: