Roderick Ioerger, SVP Business Development
Roderick is the SVP of Business Development at Silverback Marketing. Working closely with CEO Andrew Ball, Roderick’s primary role is to facilitate the expansion and refinement of Silverback Marketing’s core service offerings. Roderick works directly with our existing customers to explore and initiate new business opportunities and partnerships with best of breed, third party online marketing vendors.
Roderick has a well rounded pedigree with over 12 years of experience handling all of the critical roles associated with online marketing and commerce. From technical project management to e-commerce development and search engine optimization there is not an online marketing discipline that Roderick hasn’t spent some time exploring over the course of his career.
Roderick has had the opportunity to support a number of great companies including as Gilt Groupe, HauteLook, TicketsNow, RazorGator, and many of the former IAC properties including Expedia, Hotels.com and Hotwire.
Roderick attended the University of Arizona and earned a degree in Philosophy with an emphasis in Logic and Ethics. Roderick then moved on to Arizona State University where he completed his Masters Degree in Computer Science. Roderick currently resides in Tempe, Arizona with his wife Jillian and their two dogs Grover and Snoops.




