Mike Larchick, SVP Search
Mike is Silverback’s search engine optimization expert with over 10 years experience in Search Engine Optimization. It is Mike’s job to keep up with the ever changing algorithms of the top search engines to help Silverback clients stay ahead of the curve…and their competitors. As engines get more sophisticated, Mike’s job grows more exciting. Mike is also responsible for managing Silverback’s paid search division. Mike brings a unique blend of online marketing experience and technical know-how to the Silverback team. With an emphasis on search marketing and over a decade of practical hands on experience in both an agency and ecommerce setting, Mike understands the challenges that managing large scale search campaigns present.
Early in Mike’s career, he lead iCrossing’s SEO division, one of the top SEO firm’s of its time, and went on to direct online marketing arenas in both the pharmaceutical and travel industries, consulting for leading firms such as Expedia, Inc. Prior to joining Silverback fulltime, Mike served as the VP of Search for USWeb, one of the nation’s longest running and most successful Internet marketing firms.
“Search is not only my job, but my true passion. As search continues to evolve, it brings new and exciting challenges to the world of SEO, which never leaves a dull moment. I’m privileged to work with the industry’s brightest here at Silverback and I look forward to what the future holds for search.” — Mike L.