Do not be surprised if you live in the United States and have not heard of Yandex before. Yandex is Russia’s top search engine with approximately 60% of the online searches performed in that country utilizing Yandex to generate results. These types of numbers are similar to the power of Google in the United States. [...]
Make your content more engaging and visually appealing
Silverback Marketing has been honored to publish a number of posts that speak directly to ways you can utilize the content on your website to create a higher volume of traffic. Webmasters know that content is just one of many elements that comprise a quality page on the web. However, it is no secret that [...]
Twitter adds in a safeguard for its users
Facebook makes it an option when logging in to your account. Google+ makes it a standard. Now Twitter has added the https: option when signing into your Twitter account. If you are a novice online here is a brief description of the difference between a URL with the S after HTTP in the location bar [...]
The Silverback Marketing Round-up for February 13-February 17, 2012
Facebook. Google+. MySpace. Pinterest. Twitter. Five different social networks that all provide some similar services, yet all five have very unique characteristics that attract different groups of users. Social media continues to grow and all five of these social mediums are popular for different reasons. Facebook continues to be the king of all social mediums [...]
A new lesson in Twitter etiquette
Silverback Marketing has talked in the past about ways to utilize Twitter in a manner that can help an individual promote a business. Part of using this brand of social media should be familiar to anyone using any social medium – be polite! There are many things that should be common sense if you want [...]
How well will Apple respond to allegations of privacy violations?
Privacy continues to be something that is not only frowned upon by users but government officials as well. There were several cases of lawmakers having heated discussions with Google and Facebook in 2011 about privacy violations that possibly compromised the well-being of users trusting the services to keep their personal data a private manner, safe [...]
So how often does Wikipedia appear during a Google search?
The better question may actually be “how often does Wikipedia NOT appear during a Google search?” A recent post on February 8, 2012 on a blog by the name of Intelligent Positioning revealed some interesting statistics based on its own research regarding search on Google UK. This particular study showed that Wikipedia, at least from [...]
An update on the Google bar redesign
If you have never subscribed to the official Google blog and have even a passing interest in what the service is up to then you should really consider getting emails from Google anytime it has news to pass on to its users. Back on November 29, 2011 the Google post for that day was about [...]
The Silverback Marketing Round-up for February 6-February 10, 2012
A couple of weeks ago the Silverback Round-up was a Google-focused post, briefly discussing a number of news items related to the Google universe. That post was created because it was a light week in regards to online specific news. Two weeks later Google is dominating the online news world for a number of important [...]
The Electronic Privacy Information Center versus the FTC (Google inspired of course)
Back on January 25, 2012 Google started to let its users know that big changes were coming to the service’s privacy policies. Google explains the changes in terms of simplifying the Google search experience by combining all profiles of a user into one neat package. According to Google “the main change is for users with [...]
