With thousands web design firms and creative agencies vying for your business, the process of selecting a web design firm can be an arduous task. Do these guys "get it" as well as the other guys? Do they know much about search engine optimization and site usability? Is my site going to be designed for visibility from the get go? Will it be designed to connect to different users in different ways, depending on who they are, where they are in the relationship cycle, or where they’re coming from?

Silverback Marketing offers boutique-style web design and creative solutions for businesses large and small. Our design approach focuses on usability, visibility, and accessibility, so you can expect a clean and professional looking design that stands apart from the competition in more ways than one. We make sure to follow the latest web standards when creating our websites, so you can rest assured that in the future your site will be easy to maintain and update.

And oh yeah… did we mention our bread and butter service is search engine optimization? All of our web sites our optimized for the search engines by our best of breed search engine optimization team before your new site is launched to ensure that your site is visible on the Intenet's leading search engines.

Our Web Design Methodologies

Usability: Easy to use interfaces

Cluttered and complicated interfaces can make it difficult for site visitors and potential customers to find what they are looking for. This can lead to discomfort and frustration and results in abandonment and poor conversion. By implementing sound design principles we add clarity to your site, improving user experience, retention, and conversion.

Web Standards: Fast and simple maintenance

Our design team will make sure to follow the latest web standards when creating your website. This means that your site will be much easier to maintain and update in the future.

Your web pages will feature streamlined code which facilitates faster load times and requires less server space and bandwidth. This will also enable your content to be crawled more efficiently by the search engines.

Your new site will easily adapt to future design tweaks and changes. In fact, changing the look of an element on the entire site will be as easy as changing one value in a single style sheet file.

The net… following web standards practices will add real value to your project, cut costs and save you time.

Why is Validation Important?

If your site "validates", it means that the site exhibits error free code. Validation can vastly reduce the occurrence of website crashes, hangs, and other critical errors. A validated web page is a test for formal and professional code, and is generally thought to be preferential to both search engine robots and human editors. A poorly coded page which does not pass validation might cause search engine crawler errors and result in incomplete search engine indexing.

Give us a buzz and we'll be glad to listen to your vision and see what we can do to make it a reality.