Any business that wishes to keep its clientele, potential customers and partners well-informed will use press releases to deliver relevant messages. Press releases can be in the form of video, radio or the written word. The rise of the internet has caused businesses to create different strategies to communicate with people, particularly in the use of social media to enhance strong communication. Press releases can easily be delivered via social media and can be a very effective means of delivering important messages to the people you need to stay in touch with regarding your business affairs.
For example, the hiring of new people for your business is an exciting piece of information to pass along to your clientele. Adding more people to your company is a sign of prosperity, an indication that your business is doing well and needs additional help to ensure that trend continues. This is the kind of news you want to deliver and a simple post on your brand Facebook or Twitter profiles is a simple and quick means of accomplishing that task. A great way of utilizing social media in this respect is having the post link to an official press release posted on your official company website.
Social networking is a great way to advise your customers that a new product or service is either being worked on or better yet, ready for public launch. Use the social brands you have profiles for to offer “teasers” during the process of putting the final touches on what you are working on and then deliver a strong statement on those same social mediums when full launch has occurred. This is an exceptional way to keep your audience informed and interested.
You will definitely want to use social media when you have an opportunity to brag about your company. There may be occasions when another media outlet mentions your business in a blog post, online newsletter or article. Take advantage of those mentions and post them on your social media profiles for your Fans and Followers to read. It is one thing to tell people how outstanding your service is. It is quite another thing to share positive feelings someone else felt compelled to share. That is an incredibly effective way to create more trust in the service you provide.
Whether you write your own blog or simply utilize social networking to publicize your brand, be sure to utilize these different methods of social media to share important press releases with your audience.