The Silverback Marketing Round-up for May 7-May 11, 2012

The Silverback Marketing Round-up for May 7-May 11, 2012Credit Microsoft for refusing to give in and simply allow Google to rule the search landscape. The company consistently launches new features in order to provide a new and exciting method of search for people online. Bing is referred to as a “decision engine” rather than a standard search engine. The latest update to Bing was just announced on Thursday, May 10 and already there is plenty of online buzz about the changes.

Introducing the New Bing: Spend Less Time Searching, More Time Doing” is the name of the latest blog post from the Bing Team and is a great piece to read whether you use the Bing search service or another tool. There is a video that lasts just over one minute which briefly explains Bing’s latest commitment to transforming search into a social experience. The rest of the post describes the upcoming changes to Bing in a brief but through style.

After reading the post if you like what you read and are interested in trying the service, sign up for the Bing newsletter here. It appears that Microsoft plans to roll out the service gradually to the online world, so signing up early may increase your chances of being an individual that gets to try the service before the entire online community has the same access.

The primary changes have to do with the new layout which will feature a three-column design: Core Web Results; Snapshot; Sidebar.

The left-hand column will be the Core Web Results. This column will remove any social media updates, allowing the user to find search results that are more crisp, clear and relevant to the original search term.

Snapshot takes over the middle column and is designed to give you even more relevant information directly related to your search. While Core Web Results delivers relevant links regarding the search, Snapshot adds in more information such as restaurant reviews, maps and even provides the ability to book reservations at a restaurant or hotel.

The online discussion has already primarily centered on the right-hand column, Sidebar. Bing took social information that used to be a part of the general search results and moved those to the Sidebar for easy and more visible access. Bing’s theory is that many people use recommendations from friends when making a decision about a product or service. Moving that type of social interaction to one specific area will make it easier for users to focus on content via social media without the content being obtrusive to general search.

It shall be interesting to see how the latest update to Bing affects Google’s stranglehold on search and its percentage of users. Take some time to read the articles below for even more insight to the latest changes to Bing.

Have a great weekend!

CNet – Jay Greene – Bing deepens Facebook integration, connecting searchers with friends
Mashable Social Media – Lance Ulanoff – Bing Reinvents Social Search and Discovery
Search Engine Land – Danny Sullivan – Bing Relaunches, Features New Social Sidebar
Search Engine Watch – Danny Goodwin – Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
TechCrunch – Josh Constine – Bing’s Biggest Redesign Yet Puts Pure Algorithmic Results Up Front, Sticks Context and Social In The Sidebar

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