The Silverback Marketing Round-up for July 25-July 29, 2011

The Silverback Marketing Round-up for July 25-July 29, 2011One of the SEO topics that have been a heavy topic of discussion this week is the announcement from Google that Google AdWords Express was being launched. The official Google Blog post making the announcement was on the morning of Monday, July 25. The idea of the new tool is to help smaller businesses create effective ad campaigns online. The post contains a brief video that talks about Google AdWords Express and instructions on how any online user can create an ad campaign.

This tool was originally launched as Google Boost October 2010, but just for a small number of local businesses. Many people have believed that Google AdWords was strictly a tool for the bigger companies, so the introduction of AdWords Express was for some a welcome addition to the Google roster.

Take a look at a Google AdWords Express Screenshot:

Screenshot for Google Adwords Express

The process to set up a Google AdWords account requires a Google profile and, according to Google, only about five minutes of your time. Users will need to choose a search category specific to their business, create a headline and a two-line seventy character description about the business. The ad can either lead people to the company website or a Google Places page for the business. A mailing address needs to be provided when creating the account but the owner can choose to keep the address private.

Google will suggest a monthly budget based on your business and your competition. You will also be given an estimate of the number of clicks the campaign will experience per month. The only time the business has to pay is when the ad is actually clicked. Great!

However, there are some things to be concerned with when creating an AdWords Express account, particularly if you desire a lot of control in the process. One, Google manages the account for you, taking away the opportunity to manage your budget and be involved in the process of determining how your business will be matched with other campaigns. Second, you cannot track conversions. Therefore, there is no way for you to know if a click actually led to a sale.

Still, Google AdWords Express is a product for small business owners to research. Depending on the needs of your company and how much advertising control you need, this may be a great method. Be sure and click the links provided below for more information about Google’s latest advertising campaign for small business.

Have a good weekend!

Destiny Tech – Destiny Technologies – Is Google Adwords only for big companies?
Marketing Pilgrim – Frank Reed – Google Adwords Express Looks to Boost The SMB Search Advertiser
Search Engine Watch – Danny Goodwin – AdWords Express: Google Gives Local Businesses an Advertising Boost
SEER Interactive – Megan Ginecki – Should You Get Aboard the AdWords Express?
The Search Agents – Camille Canon – Google Targets Small Businesses with AdWords Express

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