The Silverback Marketing Round-up for January 30-February 3, 2012

The Silverback Marketing Round-up for January 30-February 3, 2012Really, another social network? We already have Facebook, Twitter, LinkedIn and StumbleUpon, have seen MySpace virtually disappear in recent years and saw the launch of Google+ in 2011. Therefore, most online users may feel that the need for another social medium is absurd. However, once those people take a look at Pinterest their attitude may change.

Ben Silbermann, Evan Sharp and Paul Sciarra created Pinterest in December 2009 and the social medium left beta status just three months later in March 2010. This particular social network is a “virtual pinboard” that allows users to post and share anything they feel is interesting from the web. Each pin is an image that you add to your particular pinboard for people to see.

Is Pinterest the next social commerce game changer?

Created by Monetate

That concept is very simple but once again the question remains “why do I need another social medium in my life?” Folks, no one really “needs” a social network but the sites are great ways to stay in touch with family and friends and connect with new people. Pinterest adds enough unique features that skeptics wanting to avoid taking a look at the service because it may be a repeat of what they do with their Facebook account just may be pleasantly surprised.

The fact is many people have taken the time to check out the site and more important, many people are starting to utilize the social network. Shareaholic posted on January 31 that Pinterest was #5 for the month in terms of driving referral traffic, putting this social network above YouTube, Reddit, Google+, LinkedIn and MySpace. That is incredible when you consider that this social network is a mere 23 months old!

Pinterest has a long ways to go before offering a serious threat to Facebook or Twitter but the fact that the social medium is performing so well against a much more publicized and hyped social network like Google+ is encouraging news for Pinterest. If you are interested visit the Pinterest site today to request an invitation to join this fairly new entry to the social media world! – Adam Sherk – Pinterest: Great Opportunity for Lifestyle Publishers and Brands
Forbes – Erika Morphy – Maybe Facebook Should be Worried About Pinterest and Not Google+
Search Engine Journal – Diane Kinney – Leveraging Pinterest: How “Pinnable” Is Your Content?
Search Engine Watch – Danny Goodwin – Pinterest Driving More Referral Traffic Than Google+ [Infographic] – Taylor Kinkade – Pinterest website helps boost businesses

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