The Silverback Marketing Round-up for December 26-December 30, 2011

The Silverback Marketing Round-up for December 26-December 30, 2011Silverback Marketing wants to express its sincere wishes that all of you have a safe and Happy New Year this weekend. One company that is not having the happiest end to 2011 is GoDaddy.com. We have already discussed the GoDaddy/SOPA situation a couple of days this week. If GoDaddy thought, or hoped that this issue was simply going to go away they were very mistaken.

Thursday, December 30 was being called “Move Your Domain Day”, a call to arms in a sense for people upset with GoDaddy.com over its initial support of the Stop Online Piracy Act. People that visited the site during that day had the option of utilizing the website to transfer domain names from domain registrars that supported SOPA. The cost of the transfer was $6.99 when using a coupon provided on the Move Your Domain Name site. $1.00 from the money paid for each domain transfer would be donated to the Electronic Frontier Foundation in its fight against SOPA.

If you visit the website today you will see that over 32,000 domain names were transferred yesterday, adding up to $64,180 that would be given to Electronic Frontier Foundation. Many people in the online community are saying the boycott was a bust and there are claims that GoDaddy.com actually registered over 20,000 new domains yesterday. So what is the truth?

First of all, according to Yahoo! News on December 27 more than 70,000 domains had already been transferred BEFORE the official boycott. What may be more important is the fact high profile sites such as Wikipedia and Imgur publicly expressed their displeasure with GoDaddy and took action. That would make a bigger difference than individuals simply moving their registries.

Wikipedia and GoDaddy.com

People outside of GoDaddy.com may never really know how much of an impact the boycott had, but it was definitely enough to stimulate this statement from GoDaddy CEO Warren Adelman on Thursday, December 29, 2011:

“We have observed a spike in domain name transfers, which are running above normal rates and which we attribute to Go Daddy’s prior support for SOPA, which was reversed.”

Yes, not the happiest end to 2011 for GoDaddy.com.

Have a great weekend!

BetaNews – Joe Wilcox – Who’s dumping Go Daddy to protest SOPA?
CNET News – Declan McCullagh – GoDaddy bows to boycott, now ‘opposes’ SOPA copyright bill
Macworld – Jackie Dove – Go Daddy admits losing customers over stance on Internet legislation
TechCrunch – Alexia Tsotsis – Burned By Fleeing Customers, GoDaddy No Longer Just ‘Doesn’t Support’ But Actually “OPPOSES” SOPA
Time Techland – Matt Peckham – GoDaddy Boycott over SOPA Support Still On, Exodus Looms

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  1. Is there going to be an “internet blackout” in protest of SOPA? - January 9, 2012

    [...] bill on October 26, 2011, much to the displeasure of companies such as Google and Facebook. Originally GoDaddy.com was in support of H.R. 3261 (the official name of SOPA) but recently the domain registrar has experienced a severe backlash [...]

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