It was less than one month ago on April 17 that Silverback Marketing reported good news for Yahoo!, a positive first quarter earning report. This inspired the first Yahoo!’s Yodel Anecdotal blog post from CEO Scott Thompson, a gentleman that had just taken over the reins as Yahoo CEO three months earlier. Thirteen days prior [...]
Sharing videos is one method of social media engagement and there are many different websites that allow online users to watch music videos and videos from different television shows and movies. Naturally several giants of the online world including Google and Facebook have their own video services, either separate from the main site or built [...]
It has become a common practice in the online world for big companies to join forces in order to create a strong defense against the competition. This practice also makes it even easier for both parties to benefit in terms of sharing a large audience. Earlier this month AOL sold more than 800 patents to [...]
Just twelve days ago on April 5 Silverback Marketing released a post discussing the woes of Yahoo. The company is planning on eliminating 2000 employees in 2012, a sad number of layoffs when you consider how well other companies in the Silicon Valley area such as Facebook, Google and Twitter are doing. Once a mighty [...]
The battle to capture the attention and loyalty of the millions of people online is a constant, bitter war. Older companies find it more and more difficult to stay relevant in a world filled with an increasing number of search engines and social mediums that boast unique and interesting features. Unfortunately this trend means that [...]
Bing posted on its official blog Monday, March 5 about its latest update to the search engine. Bing was launched June 2009 with high aspirations of challenging Google for search engine supremacy. While response to the service has been generally positive Google remains the overwhelming choice online in regards to what search engine an individual [...]
It has been a long time since Yahoo was considered to be a major player in the world of search engines. Google has distanced itself from the rest of the pack, solidly in #1 while other search engines such as Bing have tried to take steps to close the gap. Yahoo was a vital tool [...]
Silverback Marketing posted on Tuesday, October 25 about the importance of quality content on your website and on Friday, October 21 posted a list of some general tips to enhance the SEO of your site. The manner in which a webmaster needs to engage in proper search engine optimization is constantly evolving. This is both [...]
SEO has never been an easy task, but a decade ago the rules were far simpler. A webmaster needed to focus on optimizing the website and strategically link the site in as effective a manner as possible. However, the online world is constantly evolving and daily it seems there are new things one has to [...]
If you are a part of the ecommerce world part of your daily research and work is taking a look at organic search results from various search engines. That data allows you to research important keywords and keyword phrases that drive sales and alter any paid search campaigns that are affected by a loss of [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
