Years ago the success of a small business was primarily the result of promoting a good product and service through word-of-mouth and effective advertising. The two methods have not disappeared but the use of online engagement does alter the manner in which these practices are used. Since a small business has less revenue and resources [...]

Business models are in a constant state of transformation. A process that may have worked a year ago, a month ago, even just a week ago may not be the most efficient means of promoting your business today. Search engine optimization is in an ongoing state of flux, which means if you plan on maintaining [...]

Google recently released its 2nd Quarter earnings results, so it makes perfect sense for this week’s Silverback Marketing Round-up to focus on the search engine giant. The Google 2012 Q2 Earnings Report was released on Thursday, July 19. Contrary to what other companies are experiencing today Google is flourishing, posting its third straight quarter with [...]

Google has not been shy about eliminating tools it considers antiquated and unnecessary ever since Larry Page took over the reins as CEO in 2011. Silverback Marketing has periodically shared updates about the latest tools to experience the axe during the “Page era”. Tuesday July 3 the official Google Blog delivered interesting news about the [...]

The Wednesday, June 27 Silverback Marketing post was about the 2012 I/O Conference in San Francisco, the annual developers’ conference hosted by Google. The piece provided information about what Google would be offering this year to conference attendees and provided links to schedules of events. One of the topics of discussion at I/O 2012 was [...]

Search engine optimization is a process that continues to evolve. Therefore, an effective webmaster or web content writer is cognizant of any algorithm changes to a search engine in order to ensure his or her website remains relevant. Google’s 2011 release of the Panda algorithm and the 2012 release of Penguin has caused people to [...]

The release of Panda in 2011 and Penguin in 2012 has caused many webmasters to forget the basic art and process of search engine optimization. SEO is not dead, although once the Penguin algorithm was confirmed many people in the online world began to proclaim that the need for proper SEO was extinct. Content is [...]

The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ensure the quality of websites on the internet. Penguin promotes high quality content and penalizes sites that it deems as delivering webspam. Naturally as was the case with the Panda [...]

The recent one-year anniversary of the “Page Era” was April 4 and on April 6, 2012 Silverback Marketing posted about the first year for Google with Larry Page at the helm. Page was one of Google’s co-creators and an early CEO for the company. When Larry Page grabbed hold of the reins as Google CEO [...]

Presentation is just as significant when delivering a website to the online world as the content provided. There are many sites that possess fabulous, genuine, relevant content, but many times a terrible looking website will cause people to ignore the site completely. Therefore, part of the process in the creation of a website or blog [...]