The Silverback Marketing post for Monday, August 13, 2012 discussed a new signal Google would be using to check the relevancy of your website, the possibility of copyright infringement. The last sentence of paragraph two of the article stated that “Google plans to add this issue to the more than 200 signals it already uses [...]

The Google Panda and Penguin algorithms have been a primary focus for webmasters and web content writers for the past couple of years. However, people under the impression this means Google is no longer focusing on other areas of online engagement are completely wrong. Google is constantly updating its service and changing the way it [...]

There obviously is a bit of sarcasm in the title of the August 9 Silverback Marketing post, but truth be told there are still many webmasters online that continue to perform actions guaranteed to cause Google to drop the ranking of that individual’s site. Panda and Penguin are consistent causes for concern, but a proper [...]

Business models are in a constant state of transformation. A process that may have worked a year ago, a month ago, even just a week ago may not be the most efficient means of promoting your business today. Search engine optimization is in an ongoing state of flux, which means if you plan on maintaining [...]

The Google Panda algorithm that was unleashed back in 2011 was difficult for some webmasters and content writers to adjust to since it was so unyielding in terms of allowing a content farm to succeed. The Penguin algorithm also demands that quality content is posted on your website, but the algorithm is a bit easier [...]

Assuming that current trends regarding internet usage continue there is a strong possibility that sometime in 2013 mobile internet usage will surpass usage on a desktop computer. We are continuing to evolve more and more into a mobile society with thousands of people spending time everyday looking for information on the web from their mobile [...]

The introduction of the Panda algorithm in 2011 and Penguin in 2012 by Google has caused many webmasters and web content editors to rethink strategies in terms of what to do with existing content. Both algorithms can have an effect on the ranking of a website or pages of a site if content is viewed [...]

Search engine optimization is a process that continues to evolve. Therefore, an effective webmaster or web content writer is cognizant of any algorithm changes to a search engine in order to ensure his or her website remains relevant. Google’s 2011 release of the Panda algorithm and the 2012 release of Penguin has caused people to [...]

The release of Panda in 2011 and Penguin in 2012 has caused many webmasters to forget the basic art and process of search engine optimization. SEO is not dead, although once the Penguin algorithm was confirmed many people in the online world began to proclaim that the need for proper SEO was extinct. Content is [...]

The Silverback Marketing Round-up from March 23 briefly touched on a new algorithm update that Google was in the process of integrating into its search engine. It was during SES New York earlier this year that talk about “SEO is dead” became a common topic of discussion, particularly with the rumors about the new Google [...]