Last week the Silverback Marketing Round-up focused on social media and the Republican National Convention. This week the political arena moved to Charlotte, North Carolina for the 2012 Democratic National Convention. The DNC was an event to champion President Barack Obama and allow the Democratic Party an opportunity to share with the country why the [...]

Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are referring to people that share too often on their profile. Let’s face it, there are many people using different social networks that post all the time. After a while your [...]

The people that feel social media has no impact outside of the online world were provided proof contrary to that belief this week during the Republican National Convention. What should have been a victorious time for Mitt Romney in his campaign for President has now transformed  into a comical affair as a result of how [...]

It was just under seven months ago when Silverback Marketing discussed the popularity of social networking site Pinterest for the first time in the February 3rd Round-up. The social brand continues to increase in popularity and the ease of use makes the site a nice addition to your social media profile as a webmaster or [...]

The 2012 Summer Olympic Games in London is underway and folks around the world have already been treated to plenty of outstanding athletic performances in many events. There is plenty more to come and the internet makes it even easier to follow the coverage of the Games. Due to the time difference between the U.S. [...]

Twitter use is extremely popular during sporting events. Check out the feed during any big game and you will see a continuous string of comments about what has been happening, plus many comments from various fans offering their opinion about their team, their favorite players and plays that occurred during the game. Nike is hoping [...]

Tweets composed by a Twitter user can appear as updates on a variety of other social mediums, allowing an individual to save time instead of updating each social network individually. However, a Twitter user that used to have his or her Twitter account synced to a LinkedIn account discovered on Friday, June 29 that the [...]

Any business that wishes to keep its clientele, potential customers and partners well-informed will use press releases to deliver relevant messages. Press releases can be in the form of video, radio or the written word. The rise of the internet has caused businesses to create different strategies to communicate with people, particularly in the use [...]

There is an immediate sensation that occurs when becoming engaged with social media for the first time. The excitement of being able to communicate with a wide network of family members, friends, business colleagues and other associates easily though social media can quickly transform into a time budgeting nightmare. The problem is too many people [...]

Social media is becoming an increasing factor when Google ranks various websites. Today it is highly advisable for a webmaster to not only spend time optimizing the SEO of his or her site but spend some time engaged in social media as well to better promote the website. Let us examine a few social signals [...]