Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 there was not much competition for social media usage. Today there are many different social networks for an individual to choose from, each with unique characteristics designed to coerce the [...]
A great question and all the more important if you happen to be posting for a brand account. Let’s face it, your Friends on your personal Facebook page or Followers on your personal Twitter page probably do not care what time you post your new favorite video, update your Status or provide a link to [...]
Silverback Marketing is not suggesting that you quit your daytime job and make posting content to your blog the only thing you do every day. There are thousands of blogs on the internet on a wide range of topics, so the opportunity to turn your blog into your sole source of income if you monetize [...]
Managing several social media networks can be difficult enough if they are of the personal variety. Many people have Facebook, Twitter, MySpace, Google+ and LinkedIn accounts and may even have others as part of the mix. Different passwords, different status updates, different things to share … it can become overwhelming, even on a personal level. [...]
There are times when it may be reasonable to demand that people using Twitter should have to take a course first in “Twitter etiquette” before being allowed to post. Once again we have to watch someone that has a high level public profile try and apologize for inappropriate comments he Tweeted, all in the name [...]
Silverback Marketing first posted about the Google +1 button June 13, 2011. This button appears to the right of a link while the individual is using the Google search engine. If you come across a link that you really like and want your Google contacts to know about, you could click the Google +1 button [...]
Sharing videos is one method of social media engagement and there are many different websites that allow online users to watch music videos and videos from different television shows and movies. Naturally several giants of the online world including Google and Facebook have their own video services, either separate from the main site or built [...]
One of the advantages with performing work for a client online is the elimination of the need to actually meet with the client face to face. If you happen to work for a client in another city, state or country, the chance to sit down together, discuss marketing strategy and implement the game plan created [...]
It has become a common practice in the online world for big companies to join forces in order to create a strong defense against the competition. This practice also makes it even easier for both parties to benefit in terms of sharing a large audience. Earlier this month AOL sold more than 800 patents to [...]
Yesterday Silverback Marketing discussed the overwhelming success Facebook experienced the first quarter of this year. Facebook has accomplished an incredible amount in just eight years and two months and the social network shows no signs of slowing down. By filing for an initial public offering on February 1, 2012 and launching its new Timeline look [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
