Last week the Silverback Marketing Round-up focused on social media and the Republican National Convention. This week the political arena moved to Charlotte, North Carolina for the 2012 Democratic National Convention. The DNC was an event to champion President Barack Obama and allow the Democratic Party an opportunity to share with the country why the [...]

May 18, 2012 was supposed to be a big day for Facebook. Unfortunately that date is going to be remembered as the day that Facebook went public and suffered a very public disappointment as the stock never did live up to the hype. Three and a half months have passed since the initial public offering [...]

Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are referring to people that share too often on their profile. Let’s face it, there are many people using different social networks that post all the time. After a while your [...]

Part of the fun of updating your Status, sharing a cool video or posting a link you want your Facebook Friends and Fans to read is the possibility of someone clicking the Like link on what you posted. The more clicks on the Like button, particularly if the Facebook profile is a business page, the [...]

The people that feel social media has no impact outside of the online world were provided proof contrary to that belief this week during the Republican National Convention. What should have been a victorious time for Mitt Romney in his campaign for President has now transformed  into a comical affair as a result of how [...]

It was just under seven months ago when Silverback Marketing discussed the popularity of social networking site Pinterest for the first time in the February 3rd Round-up. The social brand continues to increase in popularity and the ease of use makes the site a nice addition to your social media profile as a webmaster or [...]

The July 19th Silverback Marketing post provided some thoughts in regards to how Facebook has rebounded after the company initially went public on May 18th of this year. Unfortunately the turnaround Facebook and CEO Mark Zuckerberg were hoping for has not happened yet and as a result news has not been altogether positive for the [...]

Years ago the success of a small business was primarily the result of promoting a good product and service through word-of-mouth and effective advertising. The two methods have not disappeared but the use of online engagement does alter the manner in which these practices are used. Since a small business has less revenue and resources [...]

Nearly eleven months ago the Silverback Marketing Round-up for September 16, 2011 discussed Google’s acquisition of the online review website Zagat. Part of the reason that move was made by Google was its failed attempt at originally trying to purchase one of Zagat’s primary competitors Yelp. The recent release of Yelp’s second quarter earnings for [...]

Some time ago Google and Yelp were in negotiations to form a partnership. The plan fell through and Google proceeded to purchase another review site by the name of Zagat. The venture has been successful for both services but you have to wonder if Google at times wishes its original plan had come to fruition. [...]