Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are referring to people that share too often on their profile. Let’s face it, there are many people using different social networks that post all the time. After a while your [...]

Part of the fun of updating your Status, sharing a cool video or posting a link you want your Facebook Friends and Fans to read is the possibility of someone clicking the Like link on what you posted. The more clicks on the Like button, particularly if the Facebook profile is a business page, the [...]

It was just under seven months ago when Silverback Marketing discussed the popularity of social networking site Pinterest for the first time in the February 3rd Round-up. The social brand continues to increase in popularity and the ease of use makes the site a nice addition to your social media profile as a webmaster or [...]

The July 19th Silverback Marketing post provided some thoughts in regards to how Facebook has rebounded after the company initially went public on May 18th of this year. Unfortunately the turnaround Facebook and CEO Mark Zuckerberg were hoping for has not happened yet and as a result news has not been altogether positive for the [...]

Years ago the success of a small business was primarily the result of promoting a good product and service through word-of-mouth and effective advertising. The two methods have not disappeared but the use of online engagement does alter the manner in which these practices are used. Since a small business has less revenue and resources [...]

Nearly eleven months ago the Silverback Marketing Round-up for September 16, 2011 discussed Google’s acquisition of the online review website Zagat. Part of the reason that move was made by Google was its failed attempt at originally trying to purchase one of Zagat’s primary competitors Yelp. The recent release of Yelp’s second quarter earnings for [...]

Some time ago Google and Yelp were in negotiations to form a partnership. The plan fell through and Google proceeded to purchase another review site by the name of Zagat. The venture has been successful for both services but you have to wonder if Google at times wishes its original plan had come to fruition. [...]

There are plenty of ways to share photos online. Instagram is a service that was launched in October 2012 and in less than two years has developed into an incredibly popular social medium. Instagram makes it possible for a user to take a photo, apply a digital filter to it and easily share it across [...]

Okay, the response to the left may not be the way you plan to handle a situation like this, but it is a unique manner in which to respond to a negative online review. Word-of-mouth has always been one of the quickest and most powerful ways to tell a good or bad tale about a [...]

November 6, 2012 is just a little over three months away. If that date does not mean anything significant right now to you it will soon, as that is Election Day for 2012. The battle between President Obama and the Republican candidate for office Mitt Romney has heated up with a flurry of negative television [...]