It was just under seven months ago when Silverback Marketing discussed the popularity of social networking site Pinterest for the first time in the February 3rd Round-up. The social brand continues to increase in popularity and the ease of use makes the site a nice addition to your social media profile as a webmaster or [...]

The growth of Pinterest can easily be described as growth at an exponential rate. This social medium has a user base that recently eclipsed the 10 million mark with the social network experiencing an astonishing 400% month-over-month rate. That type of popularity is making people start to wonder if Pinterest is the site they should [...]

Please do not panic because this has not happened – yet. However, the time may come when online users may have to pay to use the video service YouTube provides, another case of what was once a free service becoming so popular that the transformation into a paid online website occurs. YouTube currently streams approximately [...]

It has been nearly one year since Silverback Marketing first posted about the release of Google+. The name of that post was “Another social network? Google takes the plunge with the release of Google+” and June 27, 2011 was the date that piece appeared on this blog. Typical with anything Google-related there has been a [...]

Part of the reason that some businesses are hesitant about the use of social media is the fact there are so many different social networks to choose from today. Businesses are likely to use Facebook because of the user numbers and Twitter because of the ease in Tweeting, but the idea of adding on other [...]

Social media is becoming an increasing factor when Google ranks various websites. Today it is highly advisable for a webmaster to not only spend time optimizing the SEO of his or her site but spend some time engaged in social media as well to better promote the website. Let us examine a few social signals [...]

Friday, May 18, 2012 was to be the date that most people in the online community had been waiting for, the day that Facebook was going public on the stock market. This was going to an unbelievable money-making bonanza, rocketing the social network into the stratosphere. The problem is that is not what occurred, leaving [...]

Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 there was not much competition for social media usage. Today there are many different social networks for an individual to choose from, each with unique characteristics designed to coerce the [...]

A great question and all the more important if you happen to be posting for a brand account. Let’s face it, your Friends on your personal Facebook page or Followers on your personal Twitter page probably do not care what time you post your new favorite video, update your Status or provide a link to [...]

The internet is full of social networks that allow users to utilize the service for free and generate revenue from businesses wanting to target the audience of that particular social brand. Due to the fact there are so many different social mediums to choose from an advertiser has to be wary of which social network [...]