The real waste of time is believing that to be the case and not using any of your time and resources to engage in some type of effective social media campaign. The internet is becoming saturated with a high volume of social networks. Therefore, it makes sense that a small business owner that has yet [...]
Social media may be free but that does not mean it will not “cost” you a bit in terms of time if you plan to use a social network to market your business. Years ago people were not using social media the way they do today to advertise a product or service, but the rise [...]
Back on October 20 Silverback Marketing provided you with some tips to maximize your social media campaign for the upcoming holiday season. Now let us take some time to focus on some ways you can increase the search engine optimization for your website and potentially increase holiday traffic to make the 2011 holiday shopping season [...]
Twitter continues to gain popularity as a vital brand of social media in the online world. Today there are more than 100 million active Twitter users that are collectively Tweeting approximately 200 million times per day. That is an astonishing number, a quantity that businesses want to capitalize on when it comes to promoting their [...]
Today is October 20, 2011. This means there are only 37 days, including today before Black Friday and 40 days before Cyber Monday. Particularly since society is dealing today with an economy well below our normal standards, it is more important than ever for a business to really capitalize on the holiday shopping season. Many [...]
When Priceline announced four weeks ago that it was going to start offering daily deals on its website, many people may have wondered if receiving another daily special sent to their inbox was necessary. However, in just one month the number of digital commerce companies that are offering specials on Priceline keeps growing, so it [...]
One of the SEO topics that have been a heavy topic of discussion this week is the announcement from Google that Google AdWords Express was being launched. The official Google Blog post making the announcement was on the morning of Monday, July 25. The idea of the new tool is to help smaller businesses create [...]
Amazon.com is one of the leading retailers of every type of merchandise for customers to shop from online. The rise of the website over the years has caused much consternation within the retail store community. One of the primary battles the two sides have waged war over is the fact Amazon does not collect sales [...]
In the context of search engine optimization, many people equate an optimized site to a site with impressive search engine rankings. Sprinkle a little fairy dust over here and waive the magic wand over there and wallah… a magnificent dish of first page rankings for the Internet’s most competitive keyword terms. [enter annoying alarm clock [...]
The Silverback Marketing Round-up for September 3-September 7, 2012
Last week the Silverback Marketing Round-up focused on social media and the Republican National Convention. This week the political arena moved to Charlotte, North Carolina ...
Facebook CEO Mark Zuckerberg hanging on to his stock
May 18, 2012 was supposed to be a big day for Facebook. Unfortunately that date is going to be remembered as the day that Facebook ...
Social media sharing – find a balance between sharing too much and not enough and make it interesting!
Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are ...
