If you are an avid user of Google do not panic when reading the title of this Silverback post. Google is in no danger at the present time of losing its position as king in the world of search engines. However, to deny the existence of other search engines is asinine and ad network Chitika [...]

Google has experienced its share of legal problems over the years. It does seem the company finds ways to steer itself clear of any long-term and dramatic ramifications each time, so it will be interesting to see what happens with its latest legal battle. Google has an order to disclose any paid relationships it has [...]

It should come as no surprise to anyone that uses any of the different search engines online that Google continues to reign supreme in terms of user share. Google has firmly established itself as the king of search engine share with every month typically being a race to see which search engine can gather the [...]

Years ago the success of a small business was primarily the result of promoting a good product and service through word-of-mouth and effective advertising. The two methods have not disappeared but the use of online engagement does alter the manner in which these practices are used. Since a small business has less revenue and resources [...]

It only makes sense since the Monday-Thursday Silverback Marketing posts for this week discussed four different Google topics that the Round-up would feature Google. This has been a typical week in the Google World, lots to report and plenty more that can easily be added. The recent purchase of Frommer’s by Google could be a [...]

It is rare to visit a page on Google where some service or feature in addition to what you originally needed is not being offered. The main search page for Google is a prime example. Many times the original Google logo is transformed into a Google Doodle commemorating a holiday or significant event. The image [...]

The Silverback Marketing post for Monday, August 13, 2012 discussed a new signal Google would be using to check the relevancy of your website, the possibility of copyright infringement. The last sentence of paragraph two of the article stated that “Google plans to add this issue to the more than 200 signals it already uses [...]

The Google Panda and Penguin algorithms have been a primary focus for webmasters and web content writers for the past couple of years. However, people under the impression this means Google is no longer focusing on other areas of online engagement are completely wrong. Google is constantly updating its service and changing the way it [...]

There obviously is a bit of sarcasm in the title of the August 9 Silverback Marketing post, but truth be told there are still many webmasters online that continue to perform actions guaranteed to cause Google to drop the ranking of that individual’s site. Panda and Penguin are consistent causes for concern, but a proper [...]

Business models are in a constant state of transformation. A process that may have worked a year ago, a month ago, even just a week ago may not be the most efficient means of promoting your business today. Search engine optimization is in an ongoing state of flux, which means if you plan on maintaining [...]