The post-Easter week was a busy one for Google with changes to its social medium, the release of its quarterly profit report and continued response regarding changes to Google’s search algorithm that will be penalizing websites that have been “over-optimized”. This week’s round-up from Silverback Marketing will elaborate on what has been going on recently [...]
Search engine optimization used to be a much simpler process. However, the introduction of the Panda algorithm in 2011 and Google’s warning that in 2012 there will be a new algorithm to penalize websites engaging in search engine over-optimization has caused many webmasters to rethink their SEO techniques. The other thing to consider today in [...]
Back on March 23 the Silverback Marketing Round-up for the week discussed over-optimization in regards to SEO. The announcement from Matt Cutts at Google that a new algorithm would be launched in 2012 to penalize sites that possessed obvious SEO over-optimization was cause for concern for webmasters that spent most of 2011 adapting to Google’s [...]
Presentation is just as significant when delivering a website to the online world as the content provided. There are many sites that possess fabulous, genuine, relevant content, but many times a terrible looking website will cause people to ignore the site completely. Therefore, part of the process in the creation of a website or blog [...]
The better question may actually be “how often does Wikipedia NOT appear during a Google search?” A recent post on February 8, 2012 on a blog by the name of Intelligent Positioning revealed some interesting statistics based on its own research regarding search on Google UK. This particular study showed that Wikipedia, at least from [...]
A lot of work goes into effective search engine optimization if a webmaster really wants to draw a significant amount of traffic to his or her website. Good SEO involves making sure quality and updated content is on the pages of the site to ensure the Panda algorithm does not penalize the site by ranking [...]
When Google introduced the Panda algorithm in 2011 this created a flurry of activity from webmasters. Many people became so focused on creating new and relevant content on a consistent basis that some basic search engine optimization practices that had been standard for years started to be ignored. Great content is vital for a quality, [...]
We are less than one year away from the 2012 United States Presidential election and things are really beginning to heat up on the Republican side. Candidate Herman Cain officially dropped out of the race on December 3 after a spirited campaign. Unfortunately the allegations of sexual misconduct became too much for him to overcome, [...]
Google continues to rule the internet in comparison to all other search engines and has enjoyed a stranglehold on that distinction for several years. Other search engines such as Yahoo and Ask have implemented tools to try and compete with Google. Bing, Microsoft’s entry into the search engine spectrum may be offering the most competition [...]
Back on October 20 Silverback Marketing provided you with some tips to maximize your social media campaign for the upcoming holiday season. Now let us take some time to focus on some ways you can increase the search engine optimization for your website and potentially increase holiday traffic to make the 2011 holiday shopping season [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
