The Google Panda and Penguin algorithms have been a primary focus for webmasters and web content writers for the past couple of years. However, people under the impression this means Google is no longer focusing on other areas of online engagement are completely wrong. Google is constantly updating its service and changing the way it [...]

There obviously is a bit of sarcasm in the title of the August 9 Silverback Marketing post, but truth be told there are still many webmasters online that continue to perform actions guaranteed to cause Google to drop the ranking of that individual’s site. Panda and Penguin are consistent causes for concern, but a proper [...]

The introduction of the Panda algorithm in 2011 and Penguin in 2012 by Google has caused many webmasters and web content editors to rethink strategies in terms of what to do with existing content. Both algorithms can have an effect on the ranking of a website or pages of a site if content is viewed [...]

Tuesday, June 5 was the day of the 2012 “You & A with Matt Cutts” at the SMX Advanced Conference in Seattle. The conference is hosted by Search Engine Land and the discussion that takes place between Matt Cutts and the head of Search Engine Land Danny Sullivan has become an annual event at the [...]

The release of Panda in 2011 and Penguin in 2012 has caused many webmasters to forget the basic art and process of search engine optimization. SEO is not dead, although once the Penguin algorithm was confirmed many people in the online world began to proclaim that the need for proper SEO was extinct. Content is [...]

The Silverback Marketing Round-up from March 23 briefly touched on a new algorithm update that Google was in the process of integrating into its search engine. It was during SES New York earlier this year that talk about “SEO is dead” became a common topic of discussion, particularly with the rumors about the new Google [...]

February 27 was the date of the most recent post from Silverback Marketing regarding Google’s Panda algorithm. Since Google is constantly revamping the execution of Panda in order to ensure that the goal of targeting content farms continues to occur, it is important for webmasters to stay on top of Google’s activity. Here is a [...]

Big week in the Google world folks! Silverback Marketing talked about the latest Panda update this past Monday and February updates to Google on Tuesday this week. Therefore, it only makes sense to wrap up this week focusing on what Google has been delivering to the online world recently. Let’s take a look at some [...]

The latest post on Silverback Marketing in regards to any Google Panda updates was back on February 4. It has been just over a year since Google first revealed to the online world news of a change to its search algorithm, a change that has created an enormous impact on the way webmasters maintain their [...]

Silverback Marketing has been honored to publish a number of posts that speak directly to ways you can utilize the content on your website to create a higher volume of traffic. Webmasters know that content is just one of many elements that comprise a quality page on the web. However, it is no secret that [...]