There obviously is a bit of sarcasm in the title of the August 9 Silverback Marketing post, but truth be told there are still many webmasters online that continue to perform actions guaranteed to cause Google to drop the ranking of that individual’s site. Panda and Penguin are consistent causes for concern, but a proper [...]

Tuesday, June 5 was the day of the 2012 “You & A with Matt Cutts” at the SMX Advanced Conference in Seattle. The conference is hosted by Search Engine Land and the discussion that takes place between Matt Cutts and the head of Search Engine Land Danny Sullivan has become an annual event at the [...]

The Silverback Marketing Round-up from March 23 briefly touched on a new algorithm update that Google was in the process of integrating into its search engine. It was during SES New York earlier this year that talk about “SEO is dead” became a common topic of discussion, particularly with the rumors about the new Google [...]

February 27 was the date of the most recent post from Silverback Marketing regarding Google’s Panda algorithm. Since Google is constantly revamping the execution of Panda in order to ensure that the goal of targeting content farms continues to occur, it is important for webmasters to stay on top of Google’s activity. Here is a [...]

Big week in the Google world folks! Silverback Marketing talked about the latest Panda update this past Monday and February updates to Google on Tuesday this week. Therefore, it only makes sense to wrap up this week focusing on what Google has been delivering to the online world recently. Let’s take a look at some [...]

The latest post on Silverback Marketing in regards to any Google Panda updates was back on February 4. It has been just over a year since Google first revealed to the online world news of a change to its search algorithm, a change that has created an enormous impact on the way webmasters maintain their [...]

Silverback Marketing has been honored to publish a number of posts that speak directly to ways you can utilize the content on your website to create a higher volume of traffic. Webmasters know that content is just one of many elements that comprise a quality page on the web. However, it is no secret that [...]

A couple of weeks ago the Silverback Round-up was a Google-focused post, briefly discussing a number of news items related to the Google universe. That post was created because it was a light week in regards to online specific news. Two weeks later Google is dominating the online news world for a number of important [...]

Google first let the online public know back on February 24, 2011 about a new change to its search algorithm. Google called this algorithm change the high quality sites algorithm improvement, but webmasters know this algorithm as the Panda update. The Google Panda update was probably the biggest news story in regards to search engine [...]

Well, not for good but at least for the rest of 2011 this is the case. The Panda algorithm was introduced early in 2011 with the latest update to Panda appearing to have taken place on November 18. Anyone that owns or maintains a website knows about Panda, an algorithm created by Google to target [...]