When Google introduced the Panda algorithm in 2011 this created a flurry of activity from webmasters. Many people became so focused on creating new and relevant content on a consistent basis that some basic search engine optimization practices that had been standard for years started to be ignored. Great content is vital for a quality, [...]
Due to the fact that things have changed so much over the years in terms of how Meta tags affect the search engine ranking of your website some webmasters choose to ignore optimizing the metas when creating pages on their sites. While Meta tags may not affect the positioning of SERPs the way they did [...]
Just over a month ago on August 16 Google posted on its Inside Search blog a story about how sitelinks found during searches on Google have changed over the years. Since most people tend to search in a general manner even if they have a very specific search goal in mind, sitelinks are listed under [...]
Whether an individual is a novice at using the tools of search engine optimization or the veteran looking for new and better ways to attack SEO, the fact remains that in the ever-evolving world of page ranking knowledge is king. Search engines such as Google and Bing are constantly changing the landscape, making it imperative [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
