Years ago the success of a small business was primarily the result of promoting a good product and service through word-of-mouth and effective advertising. The two methods have not disappeared but the use of online engagement does alter the manner in which these practices are used. Since a small business has less revenue and resources [...]

Wednesday May 16 Google released a new tool to its users by the name of the Knowledge Graph. Silverback Marketing reported that Google’s intent was to deliver search divided into three categories: Better Summaries; Correct Search Result; Deeper Meanings. The purpose of the Knowledge Graph makes it a great addition to the tools Google provides [...]

Bing has deemed itself a “decision engine” ever since the search engine was launched back in 2009 on June 3rd. Rather than simply be a typical search engine Bing strives to take the search a user makes and do more than simply generate random results. Bing creates results that allow the user to make the [...]

During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, during this same time period Google has introduced several new services to the online world. Google’s philosophy has been to cut down on the quantity but really focus on its [...]

“Search quality highlights: 52 changes for April” is the name of the latest Google Search blog post that appeared Friday, May 4. This post was created by head of the Google Search quality team Matt Cutts, so we can be sure there is plenty of great, pertinent information in the post. Silverback Marketing encourages our [...]

You need to give credit to Microsoft; the online giant refuses to succumb to the power of Google and is constantly making changes to its search engine Bing in an effort to better compete with Google. Bing has always advertised itself as a “decision engine” rather than simply billing itself as a search engine like [...]

Google was thinking the exact same thing. Therefore, users now have an opportunity to look up searches already previously done on a desktop or laptop computer on their smart phones. This new feature is geared toward searches performed for different places since once you are on the go you would be using your cellular phone [...]

The better question may actually be “how often does Wikipedia NOT appear during a Google search?” A recent post on February 8, 2012 on a blog by the name of Intelligent Positioning revealed some interesting statistics based on its own research regarding search on Google UK. This particular study showed that Wikipedia, at least from [...]

We are less than one year away from the 2012 United States Presidential election and things are really beginning to heat up on the Republican side. Candidate Herman Cain officially dropped out of the race on December 3 after a spirited campaign. Unfortunately the allegations of sexual misconduct became too much for him to overcome, [...]

Back on July 21 Silverback Marketing reported that Google had eliminated another tool from its arsenal, Google Directory. The thought process by Google was web search is faster than choosing from different categories via the Directory search. Bing feels differently with the recent release of Bing Editor’s Picks. Bing selected a number of categories to [...]