The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ensure the quality of websites on the internet. Penguin promotes high quality content and penalizes sites that it deems as delivering webspam. Naturally as was the case with the Panda [...]

Blogging can be a very effective means of communicating with people and a great way to advertise a product or service. It is a social media tool that allows you to tell many people an opinion about something dear to your heart, provide information about a subject matter you have experience dealing with and tell [...]

A lot of work goes into effective search engine optimization if a webmaster really wants to draw a significant amount of traffic to his or her website. Good SEO involves making sure quality and updated content is on the pages of the site to ensure the Panda algorithm does not penalize the site by ranking [...]

We are just three days away from the New Year and the time has arrived to put the lid on 2011 and get ready for everything new and exciting that could happen next year. This even applies to the online world. However, the internet does not pause for the coming of a New Year. Many [...]

When Google introduced the Panda algorithm in 2011 this created a flurry of activity from webmasters. Many people became so focused on creating new and relevant content on a consistent basis that some basic search engine optimization practices that had been standard for years started to be ignored. Great content is vital for a quality, [...]

Quality content for any website is more important than ever, especially since the Google Panda algorithm has become such a key factor in search engine optimization in 2011. Webmasters want to take the time to ensure that content is unique, informative, up-to-date, grammatically correct and has built-in SEO that utilizes carefully chosen keywords. Content creation [...]

Back on October 20 Silverback Marketing provided you with some tips to maximize your social media campaign for the upcoming holiday season. Now let us take some time to focus on some ways you can increase the search engine optimization for your website and potentially increase holiday traffic to make the 2011 holiday shopping season [...]

Silverback Marketing posted on Tuesday, October 25 about the importance of quality content on your website and on Friday, October 21 posted a list of some general tips to enhance the SEO of your site. The manner in which a webmaster needs to engage in proper search engine optimization is constantly evolving. This is both [...]

SEO has never been an easy task, but a decade ago the rules were far simpler. A webmaster needed to focus on optimizing the website and strategically link the site in as effective a manner as possible. However, the online world is constantly evolving and daily it seems there are new things one has to [...]

Proper search engine optimization requires the fulfillment of many different tasks and often times the jobs have to be a continual process. Keyword analysis, solid and relevant content, optimized meta creation and good header tags are a few of the ways you can help your website rank higher. However, let’s say your site is already [...]