The Silverback Marketing post for Monday, August 13, 2012 discussed a new signal Google would be using to check the relevancy of your website, the possibility of copyright infringement. The last sentence of paragraph two of the article stated that “Google plans to add this issue to the more than 200 signals it already uses [...]

There obviously is a bit of sarcasm in the title of the August 9 Silverback Marketing post, but truth be told there are still many webmasters online that continue to perform actions guaranteed to cause Google to drop the ranking of that individual’s site. Panda and Penguin are consistent causes for concern, but a proper [...]

The Google Panda algorithm that was unleashed back in 2011 was difficult for some webmasters and content writers to adjust to since it was so unyielding in terms of allowing a content farm to succeed. The Penguin algorithm also demands that quality content is posted on your website, but the algorithm is a bit easier [...]

The introduction of the Panda algorithm in 2011 and Penguin in 2012 by Google has caused many webmasters and web content editors to rethink strategies in terms of what to do with existing content. Both algorithms can have an effect on the ranking of a website or pages of a site if content is viewed [...]

Tuesday, June 5 was the day of the 2012 “You & A with Matt Cutts” at the SMX Advanced Conference in Seattle. The conference is hosted by Search Engine Land and the discussion that takes place between Matt Cutts and the head of Search Engine Land Danny Sullivan has become an annual event at the [...]

Search engine optimization is a process that continues to evolve. Therefore, an effective webmaster or web content writer is cognizant of any algorithm changes to a search engine in order to ensure his or her website remains relevant. Google’s 2011 release of the Panda algorithm and the 2012 release of Penguin has caused people to [...]

“Search quality highlights: 52 changes for April” is the name of the latest Google Search blog post that appeared Friday, May 4. This post was created by head of the Google Search quality team Matt Cutts, so we can be sure there is plenty of great, pertinent information in the post. Silverback Marketing encourages our [...]

You need to give credit to Microsoft; the online giant refuses to succumb to the power of Google and is constantly making changes to its search engine Bing in an effort to better compete with Google. Bing has always advertised itself as a “decision engine” rather than simply billing itself as a search engine like [...]

Search engine optimization used to be a much simpler process. However, the introduction of the Panda algorithm in 2011 and Google’s warning that in 2012 there will be a new algorithm to penalize websites engaging in search engine over-optimization has caused many webmasters to rethink their SEO techniques. The other thing to consider today in [...]

Today brings to a close SES New York 2012 and the hot topic for the week seems to be whether search engine optimization is dead. Considering that so many people were at the conference to discuss SEO and so many sites exist to discuss and promote SEO (including this one), this seems like an odd [...]