Silverback Marketing has been honored to publish a number of posts that speak directly to ways you can utilize the content on your website to create a higher volume of traffic. Webmasters know that content is just one of many elements that comprise a quality page on the web. However, it is no secret that [...]

The better question may actually be “how often does Wikipedia NOT appear during a Google search?” A recent post on February 8, 2012 on a blog by the name of Intelligent Positioning revealed some interesting statistics based on its own research regarding search on Google UK. This particular study showed that Wikipedia, at least from [...]

A couple of weeks ago the Silverback Round-up was a Google-focused post, briefly discussing a number of news items related to the Google universe. That post was created because it was a light week in regards to online specific news. Two weeks later Google is dominating the online news world for a number of important [...]

When radio was king years ago and people actually purchased vinyl, cassettes and CDs of their favorite artists and albums the Billboard Top 40 was huge in terms of being an essential component of driving sales. The rise of digital downloading of music still plays a part in those rankings, giving people information about what [...]

A lot of work goes into effective search engine optimization if a webmaster really wants to draw a significant amount of traffic to his or her website. Good SEO involves making sure quality and updated content is on the pages of the site to ensure the Panda algorithm does not penalize the site by ranking [...]

We are just three days away from the New Year and the time has arrived to put the lid on 2011 and get ready for everything new and exciting that could happen next year. This even applies to the online world. However, the internet does not pause for the coming of a New Year. Many [...]

Well, not for good but at least for the rest of 2011 this is the case. The Panda algorithm was introduced early in 2011 with the latest update to Panda appearing to have taken place on November 18. Anyone that owns or maintains a website knows about Panda, an algorithm created by Google to target [...]

When Google introduced the Panda algorithm in 2011 this created a flurry of activity from webmasters. Many people became so focused on creating new and relevant content on a consistent basis that some basic search engine optimization practices that had been standard for years started to be ignored. Great content is vital for a quality, [...]

Since the Google Panda algorithm was launched earlier this year webmasters have needed to pay special attention to the relevance of their content online. The first time Silverback Marketing posted about the Panda update was on June 17, with the latest update on this blog coming on October 21. There have been several updates to [...]

Although Google has created algorithms to automatically check websites for relevance and search for content farms, the company realizes adding a human element to the equation is beneficial. Therefore, there are people working for Google that manually check the search results for Google to ensure the ranking algorithm is functioning in the correct manner. The [...]