It only makes sense since the Monday-Thursday Silverback Marketing posts for this week discussed four different Google topics that the Round-up would feature Google. This has been a typical week in the Google World, lots to report and plenty more that can easily be added. The recent purchase of Frommer’s by Google could be a [...]

It is rare to visit a page on Google where some service or feature in addition to what you originally needed is not being offered. The main search page for Google is a prime example. Many times the original Google logo is transformed into a Google Doodle commemorating a holiday or significant event. The image [...]

The Silverback Marketing post for Monday, August 13, 2012 discussed a new signal Google would be using to check the relevancy of your website, the possibility of copyright infringement. The last sentence of paragraph two of the article stated that “Google plans to add this issue to the more than 200 signals it already uses [...]

The Google Panda and Penguin algorithms have been a primary focus for webmasters and web content writers for the past couple of years. However, people under the impression this means Google is no longer focusing on other areas of online engagement are completely wrong. Google is constantly updating its service and changing the way it [...]

The Google Panda algorithm that was unleashed back in 2011 was difficult for some webmasters and content writers to adjust to since it was so unyielding in terms of allowing a content farm to succeed. The Penguin algorithm also demands that quality content is posted on your website, but the algorithm is a bit easier [...]

Google recently released its 2nd Quarter earnings results, so it makes perfect sense for this week’s Silverback Marketing Round-up to focus on the search engine giant. The Google 2012 Q2 Earnings Report was released on Thursday, July 19. Contrary to what other companies are experiencing today Google is flourishing, posting its third straight quarter with [...]

A museum offers an incredible place for an individual to relive important moments in history in an organized, controlled environment. However, a museum can be a place where it is incredibly easy to get lost unless you either work there or frequent it as a visitor often, so people usually have to get a map [...]

The constitutional right for a United States citizen to bear arms continues to be a hot topic of discussion in this country. This can be a very divisive topic, one that inspires heated debate between members from both sides of the issue. Therefore, anytime a decision is made by a large corporation that has a [...]

Google has not been shy about eliminating tools it considers antiquated and unnecessary ever since Larry Page took over the reins as CEO in 2011. Silverback Marketing has periodically shared updates about the latest tools to experience the axe during the “Page era”. Tuesday July 3 the official Google Blog delivered interesting news about the [...]

Wednesday May 16 Google released a new tool to its users by the name of the Knowledge Graph. Silverback Marketing reported that Google’s intent was to deliver search divided into three categories: Better Summaries; Correct Search Result; Deeper Meanings. The purpose of the Knowledge Graph makes it a great addition to the tools Google provides [...]