During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, during this same time period Google has introduced several new services to the online world. Google’s philosophy has been to cut down on the quantity but really focus on its [...]

The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ensure the quality of websites on the internet. Penguin promotes high quality content and penalizes sites that it deems as delivering webspam. Naturally as was the case with the Panda [...]

“Search quality highlights: 52 changes for April” is the name of the latest Google Search blog post that appeared Friday, May 4. This post was created by head of the Google Search quality team Matt Cutts, so we can be sure there is plenty of great, pertinent information in the post. Silverback Marketing encourages our [...]

The Silverback Marketing Round-up from March 23 briefly touched on a new algorithm update that Google was in the process of integrating into its search engine. It was during SES New York earlier this year that talk about “SEO is dead” became a common topic of discussion, particularly with the rumors about the new Google [...]

Silverback Marketing first posted about the Google +1 button June 13, 2011. This button appears to the right of a link while the individual is using the Google search engine. If you come across a link that you really like and want your Google contacts to know about, you could click the Google +1 button [...]

Another week draws to a close as well as the last full week of April, amazing that 2012 is already ¼ of the way over! Once again there was a lot going on in the Google World so this week’s Round-up will focus on the latest from the online giant. Google Drive – When Google [...]

The recent one-year anniversary of the “Page Era” was April 4 and on April 6, 2012 Silverback Marketing posted about the first year for Google with Larry Page at the helm. Page was one of Google’s co-creators and an early CEO for the company. When Larry Page grabbed hold of the reins as Google CEO [...]

February 27 was the date of the most recent post from Silverback Marketing regarding Google’s Panda algorithm. Since Google is constantly revamping the execution of Panda in order to ensure that the goal of targeting content farms continues to occur, it is important for webmasters to stay on top of Google’s activity. Here is a [...]

The post-Easter week was a busy one for Google with changes to its social medium, the release of its quarterly profit report and continued response regarding changes to Google’s search algorithm that will be penalizing websites that have been “over-optimized”. This week’s round-up from Silverback Marketing will elaborate on what has been going on recently [...]

Back on March 23 the Silverback Marketing Round-up for the week discussed over-optimization in regards to SEO. The announcement from Matt Cutts at Google that a new algorithm would be launched in 2012 to penalize sites that possessed obvious SEO over-optimization was cause for concern for webmasters that spent most of 2011 adapting to Google’s [...]