There were several posts from Silverback Marketing in 2011 about the “Page era” of Google. Larry Page was one of Google’s co-founders and took over as CEO of the Google empire April 4, 2011. The immediate focus of Google shifted from a broad focus over many different projects to the elimination of many tools and [...]
Back on January 10 Google unveiled a new project to the online world by the name of Search plus Your World. This tool will integrate search results from the search you perform using Google with social media results from your friends. The process finds all those results at once and creates a search result that [...]
Happy holidays to all readers of the Silverback Marketing blog! We are just nine days away from 2012 and the end of the year often times brings about a period of reflection about how the year went and critical things that occurred. When examining the online landscape it makes sense to take a look at [...]
Google launched its latest foray into the world of social media earlier this year. The social medium has managed to gain new users on a monthly basis, reaching 10 million users within the first two weeks of its initial launch on June 28, 2011, 25 million unique visitors after one month and 40 million users [...]
Google has been working hard to push its 2011 entry into the social media world Google+. The process is going to be a long, tough one for Google since Facebook has firmly established itself as the premier social network online today. Google was careful to launch Google+ when it was ready, originally only releasing the [...]
The problem is Google+ brand pages are not living up to the hype, at least initially. To Google’s credit the search engine giant made it clear when the social medium was initially released that individual profiles could be created but Google+ pages that were company specific could not immediately be created. Google also stated that [...]
Now that Google+ is available to the general public it makes sense that Google would continue to launch features that make the social medium unique compared to other brands of social media. The Google+ population may be growing as it recently passed the 50 million mark, but considering that Facebook has over 750 million users [...]
During a week that has been dominated by the Google antitrust hearings, the recent Facebook changes and the f8 Conference that was held today, Google did something rather quietly on Tuesday, September 20. The company finally made Google+ available to the general public, moving the social medium from field trial to beta status. Considering that [...]
If you have more than likely you have seen a string of comments on your Wall from people about the changes to the News Feed. There are not a lot of people sitting on the fence in regards to the changes; people either seem to love them or despise what Facebook changed. The latest round [...]
Tuesday, June 28, 2011 is the day that Google made its latest plunge into the world of social media with the release of Google+. During the two weeks since the beta release public demand to use the service rose to the point where Google had to close its invitations to test the service, Mark Zuckerberg [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
