Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are referring to people that share too often on their profile. Let’s face it, there are many people using different social networks that post all the time. After a while your [...]

The people that feel social media has no impact outside of the online world were provided proof contrary to that belief this week during the Republican National Convention. What should have been a victorious time for Mitt Romney in his campaign for President has now transformed  into a comical affair as a result of how [...]

Google recently released its 2nd Quarter earnings results, so it makes perfect sense for this week’s Silverback Marketing Round-up to focus on the search engine giant. The Google 2012 Q2 Earnings Report was released on Thursday, July 19. Contrary to what other companies are experiencing today Google is flourishing, posting its third straight quarter with [...]

It really does not matter whether your focus is on search engine optimization or social media, the Google empire always makes news in both arenas. This makes it easy for Silverback Marketing to use our weekly Round-up to discuss what has occurred recently in the Google World since we can deliver multiple news items in [...]

Any business that wishes to keep its clientele, potential customers and partners well-informed will use press releases to deliver relevant messages. Press releases can be in the form of video, radio or the written word. The rise of the internet has caused businesses to create different strategies to communicate with people, particularly in the use [...]

Google has invested a lot of time and resources in the social network Google+ since its release June of 2011. Therefore, since Facebook continues to reign supreme as the king of social media and other social brands such as Pinterest have gained momentum during the same time frame, it makes perfect sense for Google to [...]

It has been nearly one year since Silverback Marketing first posted about the release of Google+. The name of that post was “Another social network? Google takes the plunge with the release of Google+” and June 27, 2011 was the date that piece appeared on this blog. Typical with anything Google-related there has been a [...]

After a couple of straight weeks of discussion regarding the top dog in social media Facebook and its plight on Wall Street, Silverback Marketing shifts to the number one service for search engines Google. Typical with the Google Empire there has been a lot of activity lately as the company strives to continue its dominance [...]

There is an immediate sensation that occurs when becoming engaged with social media for the first time. The excitement of being able to communicate with a wide network of family members, friends, business colleagues and other associates easily though social media can quickly transform into a time budgeting nightmare. The problem is too many people [...]

Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 there was not much competition for social media usage. Today there are many different social networks for an individual to choose from, each with unique characteristics designed to coerce the [...]