Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 there was not much competition for social media usage. Today there are many different social networks for an individual to choose from, each with unique characteristics designed to coerce the [...]

Silverback Marketing is not suggesting that you quit your daytime job and make posting content to your blog the only thing you do every day. There are thousands of blogs on the internet on a wide range of topics, so the opportunity to turn your blog into your sole source of income if you monetize [...]

There are times when it may be reasonable to demand that people using Twitter should have to take a course first in “Twitter etiquette” before being allowed to post. Once again we have to watch someone that has a high level public profile try and apologize for inappropriate comments he Tweeted, all in the name [...]

Silverback Marketing first posted about the Google +1 button June 13, 2011. This button appears to the right of a link while the individual is using the Google search engine. If you come across a link that you really like and want your Google contacts to know about, you could click the Google +1 button [...]

The post-Easter week was a busy one for Google with changes to its social medium, the release of its quarterly profit report and continued response regarding changes to Google’s search algorithm that will be penalizing websites that have been “over-optimized”. This week’s round-up from Silverback Marketing will elaborate on what has been going on recently [...]

When Silverback Marketing first reported about Google’s latest entry into the world of social media there was plenty of optimism. Google had tried in the past to deliver a social medium on par with Facebook, MySpace and Twitter, but with Google Buzz and Google Wave its efforts came up short in terms of delivering the [...]

There were several posts from Silverback Marketing in 2011 about the “Page era” of Google. Larry Page was one of Google’s co-founders and took over as CEO of the Google empire April 4, 2011. The immediate focus of Google shifted from a broad focus over many different projects to the elimination of many tools and [...]

People that are in the golden years of their existence often talk about how things were in the “good old days”. Many times one of the gripes from that generation is a dramatic shift in regards to character and manners. This may be a different era but manners are not necessarily something that should shift [...]

The real waste of time is believing that to be the case and not using any of your time and resources to engage in some type of effective social media campaign. The internet is becoming saturated with a high volume of social networks. Therefore, it makes sense that a small business owner that has yet [...]

Big week in the Google world folks! Silverback Marketing talked about the latest Panda update this past Monday and February updates to Google on Tuesday this week. Therefore, it only makes sense to wrap up this week focusing on what Google has been delivering to the online world recently. Let’s take a look at some [...]