The Google Panda and Penguin algorithms have been a primary focus for webmasters and web content writers for the past couple of years. However, people under the impression this means Google is no longer focusing on other areas of online engagement are completely wrong. Google is constantly updating its service and changing the way it [...]
There obviously is a bit of sarcasm in the title of the August 9 Silverback Marketing post, but truth be told there are still many webmasters online that continue to perform actions guaranteed to cause Google to drop the ranking of that individual’s site. Panda and Penguin are consistent causes for concern, but a proper [...]
The Google Panda algorithm that was unleashed back in 2011 was difficult for some webmasters and content writers to adjust to since it was so unyielding in terms of allowing a content farm to succeed. The Penguin algorithm also demands that quality content is posted on your website, but the algorithm is a bit easier [...]
Tuesday, June 5 was the day of the 2012 “You & A with Matt Cutts” at the SMX Advanced Conference in Seattle. The conference is hosted by Search Engine Land and the discussion that takes place between Matt Cutts and the head of Search Engine Land Danny Sullivan has become an annual event at the [...]
After a couple of straight weeks of discussion regarding the top dog in social media Facebook and its plight on Wall Street, Silverback Marketing shifts to the number one service for search engines Google. Typical with the Google Empire there has been a lot of activity lately as the company strives to continue its dominance [...]
Webmasters have been waiting anxiously for the first Penguin update to occur since the release of the algorithm earlier this year. It finally happened this past Friday, May 25, 2012, right when we arrived at the holiday weekend. Matt Cutts is the head of the web spam team for Google and is kind enough to [...]
The release of Panda in 2011 and Penguin in 2012 has caused many webmasters to forget the basic art and process of search engine optimization. SEO is not dead, although once the Penguin algorithm was confirmed many people in the online world began to proclaim that the need for proper SEO was extinct. Content is [...]
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ensure the quality of websites on the internet. Penguin promotes high quality content and penalizes sites that it deems as delivering webspam. Naturally as was the case with the Panda [...]
The Silverback Marketing Round-up from March 23 briefly touched on a new algorithm update that Google was in the process of integrating into its search engine. It was during SES New York earlier this year that talk about “SEO is dead” became a common topic of discussion, particularly with the rumors about the new Google [...]
The Silverback Marketing Round-up for September 3-September 7, 2012
Last week the Silverback Marketing Round-up focused on social media and the Republican National Convention. This week the political arena moved to Charlotte, North Carolina ...
Facebook CEO Mark Zuckerberg hanging on to his stock
May 18, 2012 was supposed to be a big day for Facebook. Unfortunately that date is going to be remembered as the day that Facebook ...
Social media sharing – find a balance between sharing too much and not enough and make it interesting!
Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are ...
