The last time Silverback Marketing reported about any possible FTC investigations into Google was Tuesday, December 20, 2012. Google has encountered numerous collisions of that nature with the Federal Trade Commission over the years, so a news report regarding a new instance is never a complete surprise. The latest investigation and possible fine are very [...]
The Silverback Marketing Round-up from March 23 briefly touched on a new algorithm update that Google was in the process of integrating into its search engine. It was during SES New York earlier this year that talk about “SEO is dead” became a common topic of discussion, particularly with the rumors about the new Google [...]
A webmaster or search marketer knows that Google has a very strict stance against the use of paid links. In fact, Google has very specific guidelines published on its own site discussing this issue and warns people that “buying and selling links that pass PageRank is in violation of Google’s Webmaster Guidelines and can negatively [...]
We are just three days away from the New Year and the time has arrived to put the lid on 2011 and get ready for everything new and exciting that could happen next year. This even applies to the online world. However, the internet does not pause for the coming of a New Year. Many [...]
Well, not for good but at least for the rest of 2011 this is the case. The Panda algorithm was introduced early in 2011 with the latest update to Panda appearing to have taken place on November 18. Anyone that owns or maintains a website knows about Panda, an algorithm created by Google to target [...]
Silverback Marketing has posted quite a bit the second half of 2011 about the Panda algorithm. The first post about Google Panda came back on June 17 while the most recent post discussed changes that took place on November 18. Affiliate sites have been hit hard by the Panda algorithm which is unfortunate. However, plenty [...]
Since the Google Panda algorithm was launched earlier this year webmasters have needed to pay special attention to the relevance of their content online. The first time Silverback Marketing posted about the Panda update was on June 17, with the latest update on this blog coming on October 21. There have been several updates to [...]
Although Google has created algorithms to automatically check websites for relevance and search for content farms, the company realizes adding a human element to the equation is beneficial. Therefore, there are people working for Google that manually check the search results for Google to ensure the ranking algorithm is functioning in the correct manner. The [...]
Back on June 17 of this year Silverback Marketing published its first report about Google Panda. Needless to say there have been several posts since the initial one, most of them concerning updates to the algorithm. The latest update, Panda 2.5.2 started to appear at the beginning of October and seems to be functioning as [...]
Silverback Marketing first posted about the Google Panda updates back on June 17, 2011. If you are an individual with a website and post any kind of content to the site, the Panda updates have been important to the relevance and ranking of that website. Some people and businesses have managed to roll with the [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
