Google has not been shy about eliminating tools it considers antiquated and unnecessary ever since Larry Page took over the reins as CEO in 2011. Silverback Marketing has periodically shared updates about the latest tools to experience the axe during the “Page era”. Tuesday July 3 the official Google Blog delivered interesting news about the [...]
Another week draws to a close as well as the last full week of April, amazing that 2012 is already ¼ of the way over! Once again there was a lot going on in the Google World so this week’s Round-up will focus on the latest from the online giant. Google Drive – When Google [...]
The recent one-year anniversary of the “Page Era” was April 4 and on April 6, 2012 Silverback Marketing posted about the first year for Google with Larry Page at the helm. Page was one of Google’s co-creators and an early CEO for the company. When Larry Page grabbed hold of the reins as Google CEO [...]
There were several posts from Silverback Marketing in 2011 about the “Page era” of Google. Larry Page was one of Google’s co-founders and took over as CEO of the Google empire April 4, 2011. The immediate focus of Google shifted from a broad focus over many different projects to the elimination of many tools and [...]
Google is at it again. The trend established early this year was to eliminate tools that were not generating the type of return Google desired. Due to the fact so much emphasis has been directed toward Google+, the Google +1 button and Google Places, Google made a conscious decision to maintain focus on what it [...]
The last time Silverback Marketing published a report that focused on the elimination of Google tools was on September 5. Google called that purge a “fall-spring cleaning”. Google has not kept it a secret about its commitment to narrowing its focus since Larry Page took over as CEO. The “Page Era” has featured a cycle [...]
November 2010 Google spent a reported $182 million to acquire the social app Slide. Back in 2005 Slide was created by Max Levchin and developed Facebook apps such as Pets, SuperPoke! and Top Friends. Slide continued to function independently when Google and the social app began working together in 2008, with Slide continuing to maintain [...]
It was just five days ago that a Silverback Marketing post discussed the fact Google has been stripping away many of its services this year. The changes have really accelerated since Larry Page was introduced as the new CEO in April 2011. There was a comment at the end of the article which stated, “It [...]
The Silverback Marketing Round-up for September 3-September 7, 2012
Last week the Silverback Marketing Round-up focused on social media and the Republican National Convention. This week the political arena moved to Charlotte, North Carolina ...
Facebook CEO Mark Zuckerberg hanging on to his stock
May 18, 2012 was supposed to be a big day for Facebook. Unfortunately that date is going to be remembered as the day that Facebook ...
Social media sharing – find a balance between sharing too much and not enough and make it interesting!
Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are ...
