The Google Panda and Penguin algorithms have been a primary focus for webmasters and web content writers for the past couple of years. However, people under the impression this means Google is no longer focusing on other areas of online engagement are completely wrong. Google is constantly updating its service and changing the way it [...]
Although Google has created algorithms to automatically check websites for relevance and search for content farms, the company realizes adding a human element to the equation is beneficial. Therefore, there are people working for Google that manually check the search results for Google to ensure the ranking algorithm is functioning in the correct manner. The [...]
Silverback Marketing reported yesterday, July 26 that Google is in the process of shutting down Google Labs. It is important to recall in that particular post that the point was made Google seems to add something new to its arsenal each time a tool is taken away. Therefore, it makes sense that today a new [...]
The most recent Panda update was June 21, 2011, so there has been some time for the dust to settle from the latest round of Google changes to its search algorithms. More webmasters are being careful to create content that allows their websites to not be labeled as content farms and consequently suffer negative search [...]
Silverback Marketing reported back on Monday, June 13 that the Google +1 button had recently been released. More than one month later it seems appropriate to talk about how the online world has responded to Google Plus One, particularly in light of the fact that Google just weeks later released Google+, its latest brand of [...]
SMX Advanced Seattle 2011 in Seattle, Washington occurred on Tuesday and Wednesday, June 8-9, 2011. There was a bit of controversy when Rand Fishkin of SEOMoz and Matt Cutts of Google had “differing” opinions on whether there is a correlation between shares that occur on Facebook and subsequent rankings on search engines. The problem is [...]
In a previous post, we contemplated the symbiotic relationship between paid and organic search. The basic premise of the post is that paid search campaigns can benefit greatly from organic search statistics and vice versa. In today’s post we’ve outlined some simple steps that you can take to leverage SEO statistics to improve the overall [...]
So you’ve conquered your website and implemented best practices in search engine optimization for each of your existing web pages. Congratulations, but what’s next? Well, you should certainly be link building… but what else should you be doing? Well, you should start with the assumption that you (or your SEO firm) hasn’t come close to [...]
The Silverback Marketing Round-up for September 3-September 7, 2012
Last week the Silverback Marketing Round-up focused on social media and the Republican National Convention. This week the political arena moved to Charlotte, North Carolina ...
Facebook CEO Mark Zuckerberg hanging on to his stock
May 18, 2012 was supposed to be a big day for Facebook. Unfortunately that date is going to be remembered as the day that Facebook ...
Social media sharing – find a balance between sharing too much and not enough and make it interesting!
Social media can be a lot of fun when used properly. When Silverback Marketing talks about using social media in a proper manner we are ...
