Credit Microsoft for refusing to give in and simply allow Google to rule the search landscape. The company consistently launches new features in order to provide a new and exciting method of search for people online. Bing is referred to as a “decision engine” rather than a standard search engine. The latest update to Bing [...]
You need to give credit to Microsoft; the online giant refuses to succumb to the power of Google and is constantly making changes to its search engine Bing in an effort to better compete with Google. Bing has always advertised itself as a “decision engine” rather than simply billing itself as a search engine like [...]
Bing posted on its official blog Monday, March 5 about its latest update to the search engine. Bing was launched June 2009 with high aspirations of challenging Google for search engine supremacy. While response to the service has been generally positive Google remains the overwhelming choice online in regards to what search engine an individual [...]
Back on July 21 Silverback Marketing reported that Google had eliminated another tool from its arsenal, Google Directory. The thought process by Google was web search is faster than choosing from different categories via the Directory search. Bing feels differently with the recent release of Bing Editor’s Picks. Bing selected a number of categories to [...]
Google continues to rule the internet in comparison to all other search engines and has enjoyed a stranglehold on that distinction for several years. Other search engines such as Yahoo and Ask have implemented tools to try and compete with Google. Bing, Microsoft’s entry into the search engine spectrum may be offering the most competition [...]
Silverback Marketing posted on Tuesday, October 25 about the importance of quality content on your website and on Friday, October 21 posted a list of some general tips to enhance the SEO of your site. The manner in which a webmaster needs to engage in proper search engine optimization is constantly evolving. This is both [...]
SEO has never been an easy task, but a decade ago the rules were far simpler. A webmaster needed to focus on optimizing the website and strategically link the site in as effective a manner as possible. However, the online world is constantly evolving and daily it seems there are new things one has to [...]
What does the recent exchange of messages between Twitter and Bing on Twitter the evening of Tuesday, September 6 mean? Well, considering that back in July Google effectively ended its relationship with Twitter by choosing to drop real-time search results via Twitter, this little bit of Tweeting back and forth between Bing and Twitter appears [...]
Back on August 5th there was a Silverback Marketing post that discussed the changes that have taken place with Google since April of this year when new CEO Larry Page was introduced. One of those changes involved Firefox and the Google toolbar that had been a part of Firefox for some time. Here is the [...]
If you are a part of the ecommerce world part of your daily research and work is taking a look at organic search results from various search engines. That data allows you to research important keywords and keyword phrases that drive sales and alter any paid search campaigns that are affected by a loss of [...]
The Knowledge Graph from Google
During the Page era of Google elimination of tools the company has determined to be not incredibly useful to its profile has been common. However, ...
Avoid social media burnout for you and your audience
Years ago managing social media was a much simpler process for people. MySpace was king and when the social brand was first launched in 2003 ...
Now that Penguin hit your site how can you remove those backlinks you do not want?
The May 4th Silverback Marketing Round-up focused on the Penguin algorithm launched by Google earlier this year, a new algorithm designed by Google to further ...
