Silverback Marketing is not suggesting that you quit your daytime job and make posting content to your blog the only thing you do every day. There are thousands of blogs on the internet on a wide range of topics, so the opportunity to turn your blog into your sole source of income if you monetize the site is fairly minimal. However, the blogger who uses the forum as a fun side project but wants to develop a large audience can still do so – if he or she is willing to do some critical things to make that happen. Here are five things you can do to transform a marginal blog into an exciting site people want to visit.

• Be passionate – Your readers will sense how much the content you write about means to you by the tone of the article. If you want to make your blog a platform that generates interest and excitement from your readers then be sure to post about a topic that inspires you. If the topic is something you are passionate about not only will that show up in the quality of the piece but the quantity you create as well.
• Be risky – Take some time to do a web search on topics that excite you. Browse through the list of different blogs you could read about that topic and chances are the links with headlines that immediately grab your attention are the links you will click. A good blogger grabs the attention of the audience and coerces them into continuing to read the post. Take some risks when creating a new post and see what kind of traffic you can generate.
• Social media is your friend – Creating outstanding content that can be found on search engines is only part of the formula. Use the different brands of social media such as Facebook, Twitter and Google+ to share your content with as many people as possible. The better the content the more likely your Friends and Followers will share your content with their connections, increasing your chances of your content being viewed by people you may not even know.
• Stay focused – Design a schedule for when you plan to write and stick to it. Pick a topic you want your blog to center around and stick to it. Most of all, understand that developing a good blog and a consistent audience takes time so stay focused!
• Write, write and write! – This may be the most important piece. Even on those days you feel you have nothing relevant to say, post something anyway. 500 words per day seven days a week may seem like a lot initially, but the return is developing an audience that wants to visit your site and looks forward to something new on a daily basis.

Good luck with your blog!