Social Profile Development

The Social Media movement has given birth to a huge population of websites that facilitate user generated content and support for the creation of user profiles. According to a recent study on Social Media conducted by Hitwise, the market share of U.S. visits to the top 20 Social Media websites has grown from 3% of all U.S. Internet visits to over 15.5% in the past two years; a growth rate of 416%!!

Social Media Networking web sites like Facebook, Twitter, MySpace and Linkedin have become increasingly visible on the Internet and incredibly powerful in regard to their ability to rank on Search Engines. Silverback Marketing’s Social Profile Development and Social Media Profile Management services enable customers to create social profiles on up to 150 Social Media Networking web sites.  In many cases, Social Profile Development plays a key role in our Online Reputation Management strategies as the newly created social profiles often saturate the search engine results for branded search terms, displacing brand negative or brand neutral web pages with brand positive Social Media profile pages.

Leveraged correctly, your Social Media presence can simultaneously protect your brand, enhance your brand reach, bolster your link popularity, and drive qualified, relevant traffic to your web site. Silverback Marketing will leverage its intimate knowledge of the Search Engine Optimization and Social Media Profile Building to enhance your social profile and protect your brand.

Social Profile Optimization:

Creating each of the profiles above is the first step in gaining brand exposure and saturating the search engines with web pages that represent your brand in a positive light. Ultimately, these profile pages act as building blocks that will eventually provide a barrier to websites containing offensive material both now and in the future.

However, the act of creating profile pages by itself does not guarantee that your brand will be protected on the search engines. Each profile page will need to be optimized and leveraged to the full extent possible to achieve maximum brand protection.

The primary profile optimization tactics Silverback will execute are as follows:

Profile Naming
The name or username that is chosen when you create your profile is important. The username and your real name are usually placed in the Title Tag of your profile page, which will further enhance its ability to rank well in the search engines.

Profile Content
When you create a profile, you should always fill out as much information about yourself as is available in the forms, the more content about your company, the better.  The search engines give more value to profiles with content. They also favor unique content and having these variations on profiles can help them rank better. Silverback will work with your company to execute profile content strategies for your newly created social media profiles.

Outgoing Profile Links
Some websites allow you to post links that will either be directed to your website or other specified websites. Silverback will make sure to post links to your website and your other important web profiles when possible to maximize the likelihood that they will rank for your branded search terms.

Other Social Media Marketing Offerings: