Social Media Monitoring Services
Silverback Marketing’s social media monitoring services enable clients to constantly monitor many popular news, social media and blogging sources to track the usage of your brand or user name. Served in an hourly, daily or weekly digest form, we will monitor thousands of the Internet’s most popular social media gateways. Some of these include Twitter, MySpace, and WordPress, as well as aggregate sources such as FriendFeed, IceRocket and Google, Bing and Yahoo News.
Silverback Marketing maintains a database that is constantly updated with popular and up-and-coming social media websites; it also monitors their popularity and usage. Our trend and traffic reports ping each site at least once each week to keep a running total of the following metrics:
- Incoming Backlinks: How many other sites on the web are linking to this site (this includes high profile news and press coverage, new media, bloggers, etc.)
- Pages Indexed: How many pages major search engines like Yahoo and Google have indexed for each network.
- Compete Rank and Traffic Volume: Updated monthly, Compete not only ranks each site based on traffic, but also provides a fairly accurate estimate of traffic volume.
- Alexa Traffic Rank: One of the oldest traffic monitoring services on the web, Alexa also updates the traffic rank of each website weekly to help us keep tabs on when site popularity and traffic increases.
Our database compiles this data each week to let you view how the sites in our database are performing and helps us keep an eye on which site will become the next Facebook or Twitter so we can secure brand names on it before it gets massive usage from the general public. This also helps us determine which sites are waning in popularity.
Contact a Silverback Marketing Representative today to learn more about our Social Media Monitoring Services and Online Brand Monitoring Solutions.
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