Talk about your buzzwords… how does Web 2.0 grab you? Personally we're not all that fond of the term "Web 2.0" as it's kind of played out and it takes on far too many meanings to actually mean anything in particular. Whatever your take is on the Web 2.0 movement, there is no denying that Social Media is here to stay.

The Web 2.0 movement has given birth to a huge population of Social Media websites that facilitate user generated content and support for the creation of user profiles. According to a recent study on Social Media conducted by Hitwise, the market share of U.S. visits to the top 20 Social Media websites has grown from 3% of all U.S. Internet visits to over 15.5% in the past two years; a growth rate of 416%!! Social Media websites can be populated with news, video, photos, wikis, podcasts and other forms of media via user submission and typically enable users to vote on content which makes items submitted by users more or less popular.

Social media has been described as the democratization of information in that it enables individuals to change from simply being content readers to publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers. As such, Social Media has challenged marketers to adapt their marketing methods from distruption and intrusion to attention and dialogue.

Leveraged correctly, your social media presence can simultaneously enhance your brand reach, bolster your link popularity, protect your brand, and drive qualified, relevant traffic to your web site. Silverback Marketing will leverage its intimate knowledge of the Social Media space to help you embrace the social netowrks that already exist around your brand. We will create and execute a customized campaign that aligns with your brand personality and markeitng goals while taking your message out to where the conversations are already taking palce around your brand. Call us today to learn more about this incredibly powerful marketing channel and what we can do to help you maximize your exposure.

to recalibrate the way they market, moving from disruption and intrusion, to attention and dialogue. We help our clients execute social programs that are authentic, and that are aligned with the brand personality and the marketing goals. We help our clients embrace the social networks that already exist around their brands, energize their loyal customers who will continue to talk, and support those customers who might be misinformed or struggling to get answers. We help clients engage with existing communities, to develop new ones and proactively take their knowledge out to where the conversations are already happening.