Simply put, Search Engine Marketing is the lifeblood of our organization. Our team of "white hat" Search Engine Optimization and Paid Search consultants has literally worked together for the better part of ten years providing consulting services and hands on training for some of the Internet's most recognizable brands.

Managed properly a well executed search engine marketing campaign will leverage the symbiotic relationship between paid and organic search to improve your overall performance on the search engines. Silverback Marketing knows how to isolate, extract, and apply critical click search marketing metrics for the mutual benefit of both paid and organic search campaigns.

Search Engine Optimization

Simply put, Search Engine Optimization is our bread and butter service offering. Our team of "white hat" SEO consultants has literally worked together for the better part of ten years providing consulting services and hands on training for some of the Internet's most recognizable brands.

Our search engine optimization services are designed to help you achieve higher rankings and increase the volume of traffic your web site receives from organic search engines such as Google, Yahoo!, MSN, and Ask. Our knowledge, experience, and quality of work are second to none. But you don't have to take our word for it; we have tons of satisfied customers and thousands of first page rankings speaking loudly on our behalf.

Unlike many of our competitors, we won't try to tie you down with long-term contracts and sandbag our production efforts to compensate for a limited scope of work. We believe that most websites can easily be "optimized" within a six-month timeframe. Many clients have needs beyond the six-month mark, but let's be honest… they certainly aren't what they were on the front end of the project. Besides, once your site is optimized to best practices in SEO you may still have a lot of work to do to overcome the competition (i.e. Link Building).

We provide services for B2B and B2C companies, individuals, non-profits, and government organizations. We have experience in most vertical markets including ecommerce, education, entertainment, legal, online dating, online publishers, real estate, software, travel, and a slew of other verticals.

Search Engine Marketing – Paid Search Campaign Management

So many acronyms… so little time. Search Engine Marketing (or SEM) is commonly referred to as pay per click (PPC) or "Paid Search" and is not to be confused with search engine optimization (or SEO). Whatever you prefer to call it, it's not just about managing bids any more.

To maintain an advantage in this increasingly competitive space you can no longer take the "set it and forget it" approach. It simply doesn't work that way any more. Success largely depends on the continuous optimization of numerous pre and post-click variables and requires the proper tools and expertise to do so in a scalable, intelligent, and profitable manner.

Silverback Marketing has the tools and know-how necessary to maximize the return on your paid search investment. We offer full-service consulting and bid management services for companies large and small.

Link Building

The algorithms that determine search engine rankings depend heavily on linking to assess the authority or trustworthiness of websites. In turn, sites that have achieved "authority status" ultimately have an easier time ranking on the first page for highly competitive search terms.

At Silverback Marketing, we believe that quality trumps quantity in achieving authority status with the search engines. All links are certainly not created equal… in fact, some links can be downright counter-productive. In the end, link building is not rocket science, but it does require some patience and a commitment to winning.

Silverback Marketing offers a broad range of customizable link building services including:

• Traditional Link Building Campaigns
• Link Advertising Campaigns
• Link Baiting
• Article and Press Release Submissions
• Directory Submission Services