Local Online Marketing
Every month billions of consumers are turning to the Internet to find local businesses. As the Internet evolves and consumers become more and more computer savvy, it is becoming increasingly important for local businesses to be there when consumers are searching for their products and services on the Internet. If you are among the fortunate few who are, congratulations you are way ahead of the curve. If you are not, Silverback Marketing’s local online marketing services are exactly what you need.
For more than a decade, our team of experienced local online marketing professionals has executed complex campaigns for some of the Internet’s most recognizable brands in some of the most competitive vertical markets the Internet has to o ffer. We are now applying these methods, techniques and tactics to provide similar services to local businesses.
Silverback Marketing has developed local internet marketing programs to help local businesses drive quali fied, relevant Internet tra ffic to their web sites from multiple online marketing mediums including the Internet’s leading search engines (Google, Yahoo!, Bing), local search engines, internet yellow pages, vertical directories, mobile directories, and portable navigation devices.
Local Search Statistics
- More than 1 Billion Local Searches are performed each month.
- 82% of local searchers follow up o_ine via an in-store visit, phone call or
- purchase (TMP / comScore)
- 54% of Americans prefer to use the Internet rather than Phone Books to _nd
- local businesses. (comScore networks)
- 73% of online activity is related to local content (Google)
- 74% of Internet users perform local searches (Kelsey Group)
- 35% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)
What is Local Search?
A local search is generally defined as an online search for a product or service that includes a geographic qualifier, for example “Phoenix Pool Builders” or “Plastic Surgeons in Scottsdale”.
Why is Local Search Engine Marketing Important?
The Internet has revolutionized the way people gather information. Consumers now have access to an incredible amount of information with respect to obtaining product and services. If a consumer is conducting a local search, there is a high probability that the consumer is close to a buying decision.
Consider a person who has just searched for “swimming pool remodeling” on Google. That person is just as likely to be looking for general information about remodeling a swimming pool as they are to be considering hiring a swimming pool contractor. However, a person who has searched for “swimming pool remodeling in Scottsdale” is much more likely to be interested in hiring a local swimming pool builder and is also likely in or near the final purchase decision phase.
Web-based Project Management
Every Silverback client is provided access to a web-based project extranet. The extranet enables centralized group communication, scheduling, time tracking, task assignments, project milestones, file sharing, and a forum to post messages and gather feedback.
Contact Silverback to learn more about our local online marketing and local search engine marketing solutions and to explore potential opportunities to work with Silverback to develop a customized local internet marketing program for your business today!
