Traditional Link Building
Yep, you got it… good old fashioned one way link building. This is the old school, sweat equity approach to acquiring high quality inbound links from subject relevant web sites. This program is as transparent to the search engines as link building gets and while it’s relatively labor intensive and therefore more expensive than many other link building options, it’s also link-for-link the most effective way to build links that the industry has to offer.
Our team of SEO experts and media buyers will scour the Internet in search of ideal pages to acquire links from, contact web site owners over the phone, negotiate fee structures (as necessary), design creative elements, and ensure that your links remain intact for the term of the agreement.
The Traditional Link Building Process
Our first step is to perform a baseline analysis on your website to review critical SEO factors and to determine your relative strengths and weaknesses from a link popularity perspective. We will collaborate with your team to determine your mission critical keyword terms, assess your current rankings, perform a qualitative assessment of the sites that currently link to yours, and analyze the link profiles of your major competitors.
Once we’ve performed the initial analysis and identified your keyword targets, we will further analyze the three primary elements of your link building campaign.
- First, we will analyze your current backlinks and assess the method in which your current link partners are linking to your website. We will look at elements such as anchor text, URL targeting, and link placement. In the event that we see room for improvement, with your permission we will contact your link partners and suggest changes as necessary.
- Second, we will evaluate the websites that are linking to your competition, identify the effective ones, and contact them to assess link acquisition opportunities.
- Third, on an ongoing basis we will comb the Internet for high quality inbound linking opportunities, contact the websites, and attempt to convince the web site owner to link to your site citing content that would be of value and interest to their site visitors.
Silverback Marketing will provide you with extensive reporting enabling you to track the progress of your campaign. Every client is provided access to a web-based project collaboration tool (“extranet”). The extranet enable centralized group communication, scheduling, time tracking, task assignments, project milestones, file sharing, and a forum to post messages and gather feedback.
Given that we charge by the hour for this service, our built in time tracking feature will enable you to view detailed updates on the work that is being accomplished and the time that is being invested into each task.
On a weekly basis, the account manager assigned to your campaign will upload a spreadsheet to the extranet providing detailed information on your campaign. The report will display a list of all of the potential link partners including relevant value assessment criteria, contact information, and a detailed account of the communications that have taken place to date.
The report will also contain additional campaign details including a list of successful link partner acquisitions, a breakdown of the time dedicated to the acquisition of links, and associated financial considerations.
Contact a Silverback Marketing representative today for a free consultation and to learn more about our Traditional Link Building Services
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