Link Baiting / Viral Marketing
Sounds kind of unsavory, right? Well, link baiting is among the more “white hat” techniques for external link acquisition. The basic premise is to create, publish and distribute “remarkable” content that entices those who stumble upon it to link to it from external websites. In turn, the resulting inbound links enhance your link popularity and improve your site’s ability to rank on the search engines.
Although link acquisition is typically the primary goal of link baiting, it is certainly not the only one. Designed effectively, a successful link baiting campaign will include a distribution strategy that will expose your link bait article to bloggers and other social media users. In turn, those who value your content will further facilitate the promotion of the piece by referencing it on their blogs or websites thus exposing it to others. This viral marketing component can produce substantial volumes of qualified, relevant traffic.
Effective link baiting is rooted in the creation of high quality content that is remarkable for one reason or another. And while the subject matter for link baiting is pretty much limited only by the imagination, most link bait contains some sort of hook that draws reader in. Determining link bait that’s right for your business will depend on the type of business you are in, but can range from conventional corporate communications such as articles and press releases to content flirting with the edge of absurdity.
Silverback Marketing’s Link Baiting Services are designed to create link baiting campaigns that aligns with your brand personality and marketing goals. We’ll help you will create an effective message and engage your target audience in the communities where conversations relevant to your brand are already taking place.
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