Yep, you got it… good old fashioned one-off link building. This is the old school, sweat equity approach to acquiring high quality inbound links from subject relevant web sites. This program is as transparent to the search engines as link building gets and while it’s relatively labor intensive and therefore costly, it’s also link-for-link the most effective form of link building the industry has to offer.

Our team of SEO experts/media buyers will scour the Internet in search of the perfect pages to acquire links from, contact web site owners over the phone, negotiate fee structures (as necessary), design creative elements, and ensure that your advertisements remain intact for the term of the agreement.

The Process

Our first step is to perform a baseline analysis on your website to review critical SEO factors and to determine your relative strengths and weaknesses from a link popularity perspective. We will collaborate with your team to determine your mission critical keyword terms, assess your current rankings, perform a qualitative assessment of the sites that currently link to yours, and analyze the link profiles of your major competitors.

Once we’ve performed the initial analysis and identified your keyword targets for the campaign, we will further analyze the three primary elements of your link building campaign.

1. First, we will analyze your current backlinks and assess the method in which your current link partners are linking to your website. We will look at elements such as anchor text, URL targeting, and link placement. In the event that we see room for improvement, we will contact your link partners and suggest changes as necessary.
2. Second, we will evaluate the websites that are linking to your competition, identify the effective ones, and contact them to assess link acquisition potentials.
3. Third, on an ongoing basis we will comb the Internet for high quality inbound linking opportunities, contact the websites on your behalf and negotiate a fair value for those links based on a pre-determined criteria.

Reporting

Silverback Marketing will provide you with extensive reporting in tracking the progress of your campaign. Every client is provided access to a web-based project collaboration tool (“extranet”). The extranet enable centralized group communication, scheduling, time tracking, task assignments, project milestones, file sharing, and a forum to post messages and gather feedback.

Given that we charge by the hour for this service, our built in time tracking feature will enable you to view detailed updates on the work that is being accomplished and the time that is being invested into each task.

On a weekly basis, the account manager assigned to your campaign will upload a spreadsheet to the extranet providing detailed information on your campaign. The report will display a list of all of the potential link partners including relevant value assessment criteria, contact information, and a detailed account of the communications that have taken place to date.

The report will also contain additional campaign details including a list of successful link partner acquisitions, a breakdown of the time dedicated to the acquisition of links, and associated financial considerations.

Other Link Building Services include:

• Link Advertising Campaigns
• Link Baiting
• Article and Press Release Submissions
• Directory Submission Services