Many companies, particularly smaller ones, shy away from traditional public relations activities. The reasons vary, but in our experience it is typically a resource or perceived value issue. Others do see that value and allocate the resources, but they simply aren't maximizing the potential value for the articles and press releases they create.

Silverback Marketing has developed an effective program to assist those who do create content for distribution and to hopefully inspire those who do not. Content is king on the Internet, especially in the world of search engines. Our Article and Press Release Submission services will leverage the Internet's innate content distribution systems to broadcast your content and acquire high-value inbound links and qualified traffic in the process.

Take a quick spin around the Internet and you will find literally thousands of websites that are leveraging RSS and other content distribution mechanisms to populate their websites with articles and press releases from external sources. Still others are on the lookout for fresh content articles and press releases to include in their newsletters or to reference on their websites. Provided you distribute your content through the appropriate distribution channels, literally tens of thousands of websites (both news related and otherwise) can gain access to your content for republication.

Ok, so what's the benefit in that? Well, first you'll gain exposure and traffic from the audiences that read the content provided by your newfound syndication partners. Second, most article distribution services from which individual site owners acquire your articles will allow you to include at least one link back to your website with anchor text of your choosing. The net… direct, qualified traffic and high quality in-content links.

Other Link Building Services include:

• Traditional Link Building Campaigns
• Link Advertising Campaigns
• Link Baiting
• Directory Submission Services