1) Becoming an industry resource
Adding content to your website that provides helpful information to your visitors and your industry in general can help build links naturally for your website. Adding content to your website will add more weight to your website and the search engines may consider your website to be an authority in your industry, which will boost your rankings. If the content on your websites achieves good rankings, you will also attract backlinks from visitors who find your content valuable.
Recommendation: Create content such as “101 Lists”, “10 Easy Steps to Help You X”, “Extensive Resource Lists”, “Top 10 Myths for a Specific Category”, “List of Gurus/Experts” in your industry and other variations. These types of content are great for attracting backlinks and traffic.
2) Corporate Blog
Adding a blog to your website is a great way to add content and have pre-existing tools at your disposal to help you promote and syndicate your content. The content in your blog still does need to be interesting and worthy of attracting links though. Remember to link out to other blogs and other good resources within your posts. Only linking to other pages of your website within posts can have a negative effect on rankings. Commenting on other industry related blogs may also increase the exposure of your blog. Technorati tag pages rank well in Yahoo! and MSN, and to a lesser extent in Google. You can also submit your blog into the best blog directories to build links and gain exposure.
Recommendation: If you have an employee and/or the resources to consistently write good quality blog posts then this method of content development is highly recommended.
3) Conferences and social interaction
It is easy to take pictures of important events and tell narratives about why they are important. Pictures of “celebrities” in your industry make great link bait. Engaging, useful, and interesting interviews are also an easy way to create original content. And they spread like wildfire.
Recommendation: It is worth exploring these options if they make sense for your company and industry.
