1) Buying websites
It may be faster to buy an old site with a strong link profile, and link it to your own site, than to try to start building authority links from scratch.
Recommendation: If you find relevant websites to purchase, try to maintain their host and don’t make too many changes to the design and content of the website.
2) Renting links and advertisements
There are many methods of renting links and advertisements that can increase your rankings in the search engines.
a) Rent some high quality links from a broker.
b) Rent some high quality links directly from websites.
c) Become a sponsor. All sorts of charities, contests, and conferences link to their sponsors.
d) Sell items on eBay and offer to donate the profits to a charity. Many charities will link both to the eBay auction and to your site.
e) Pay bloggers to review your products/services or press releases.
f) Search the SERPS and make offers.
Recommendation: There are many methods of renting links and advertisements and working with an SEO specialist can help you determine the best options for your business.
3) Freebies and giveaways
There are also many creative ways to build backlinks to your website through freebies and giveaways.
a) Hold a contest. Contests make great link bait.
b) Build a tool collection.
c) Create and release open source site design templates for content management systems like WordPress. Don’t forget the “Designed by example.com” bit in the footer!
d) Offer free samples in exchange for feedback.
e) Release a Firefox extension. Make sure you have a download and/or support page on your site which people can link to.
Recommendation: Choose the options that make the most sense for your company. Determine the options that also benefit your company regardless of backlink generation.
